CWG
Commercialisation Manager
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Department: Retail Leasing
Company: Canary Wharf Limited
Reporting to: Retail Asset Manager
Job Summary
As Commercialisation Manager at Canary Wharf, you will play a pivotal role in driving commercial income through strategic brand partnerships, activations, and ambient media. You will collaborate across internal teams and external agencies to deliver best-in-class brand experiences, ensuring Canary Wharf remains a leading destination for innovation, retail, and cultural engagement.
Annual salary: circa £55k dependent on experience
Closing date: 9th September 2026
Main Responsibilities
This is an office-based role with the flexibility to work from home up to 1 day per week.
- Work with key CWG departments (inc. Retail, Communications and Marketing, Asset Management and Operations) to develop, and agree an annual strategy, business plan and approach for commercialisation
- Collaborate with the Asset Manager to deliver and exceed the business plan for Canary Wharf assets
- Source and manage relationships with advertising agencies, brand experience agencies and Space Finder agencies (e.g. Ocean Outdoor, HighJam, Lo:Live)
- Develop relationships with local, national and international brands to deliver unique activations at Canary Wharf, creating opportunities for sponsorships and full brand takeovers
- Identify and engage with non-retail organisations to develop and maintain a catalogue of commercial assets across the estate, including pricing, packages, and operational constraints. Build benchmarking data for CWG-related costs (e.g. utilities and security) to support efficient commercial decision-making, and contribute to the delivery of the Events and Sponsorship Strategy alongside Marketing and Art + Events teams
- Work closely with retail marketing to ensure alignment with Retail Promotion Fund activates and activations
- Contribute to financial planning, forecasting, and reporting for brand partnerships
- Act as the key contact for all internal teams regarding brand partnerships
- Working with the Film & Photography Location Manager, supporting wider income-generating activities such as filming requests and applications, ensuring compliance with Canary Wharf Group’s filming policy
- Liaise with production companies to arrange and conduct site tours, assess feasibility, and secure necessary permissions from tenants and internal departments
- Coordinate risk assessments, method statements and insurance requirements for all commercialisation and filming activities, and oversee the safe installation and management of productions with brands and internal stakeholders where dedicated operational support is not available
- Ensure all legal documentation, including contracts and permits, are accurately prepared, reviewed, and stored using platforms such as DocuSign
- Ensuring commercial partnership and activation are in accordance with CWG’s guidelines for advertising, retail and commercialisation
- Identify and raise any potential reputation risks associated with commercialisation and agree mitigation plans with Marketing and Communications
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PERSON SPECIFICATION
- Proven experience in specialty leasing, retail, or shopping centre environments.
- Understanding of leases, licenses, and commercial agreements is highly desirable.
- Familiarity with legal documentation and contract management would be advantageous.
- IOSH Managing Safely certification (or willingness to obtain).
- Excellent organisational and communication skills, with the ability to manage priorities effectively.
- Pro-active and self-motivated team player, demonstrating flexibility and adaptability in a dynamic
- Ability to work collaboratively across departments and with external stakeholders.
- Understanding of the importance of maintaining brand equity and managing reputation risk
Health Safety And Welfare Responsibilities
All staff are required to fulfil their legal duty to take reasonable care for the health and safety of themselves and others who may be affected by their acts and omissions, and to follow all guidance and instructions given in this respect. Further details regarding Health & Safety responsibilities are set out in the Health & Safety Policy in the Administrative Rules and Procedures, and the Health, Safety & Welfare Manual.
Environmental, Social & Governance (esg) Responsibilities
Recognising the centrality of ESG principles within our organisation, we have developed a comprehensive ESG Strategy. It is imperative that all staff members understand and adopt this strategy into their respective roles. This includes adhering to environmental regulations, minimising waste, supporting nature within our urban environment, and facilitating positive change for those in need within our community and utilising our volunteering.
Quality Management Responsibilities
In line with the latest ISO 9001 requirements and our dedication to quality management, all staff are mandated to comply with system requirements as detailed within the Company Quality Manual & Policies. Additionally, it's vital to ensure the effective implementation of all Procedures, Plans, and Forms within our Electronic Document Management Systems (EDMS) to meet the ISO 9001: Quality Management Standard.
Company Values
Commit to Excellence
- Act with integrity and deliver high performance
- Put our customers at the heart of what we do
- Resolve issues by providing high quality solutions
Foster Collaboration
- Find opportunities to collaborate with others across the business to achieve shared goals
- Encourage inclusive networks and treat others with respect and fairness
- Use knowledge to work effectively with suppliers / contractors to meet shared goals
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Encourage Engagement
- Confident in making decisions appropriate to the role
- Learn from mistakes and listen to constructive feedback to improve performance
- Prioritise safety and actively support community, wellbeing and sustainability programmes
Take Ownership
- Take pride in delivering high quality service which exceeds expectations
- Committed to opportunities for self-development
- Take responsibility for my own performance and look for ways to improve
Embrace Innovation
- Embrace change and innovation
- Proactively suggest ways to improve our business and encourage others to share ideas
- See new challenges as opportunities to deliver effective change
What We Offer
Diversity and Inclusion
We recognise the importance of embracing diverse experience, skills and perspectives at all levels and operating in an inclusive working environment, in order for everyone to reach their full potential. We also recognise that it makes business sense, since being an inclusive employer leads to better business performance and higher levels of employee engagement and satisfaction. We welcome applicants with diverse backgrounds, perspectives and skills and are committed to fostering a culture whereby everyone can reach their full potential.
Flexible Working
As an inclusive employer, we recognise the positive impact flexible working can have on an individual, their wellbeing, engagement and productivity. Therefore, we are open to consider flexible working arrangements, both temporary or permanent.
Learning and Development
At Canary Wharf Group, our employees receive a wide range of support to help improve their skills and achieve their career goals. We offer development opportunities through classroom and e-learning training, mentoring, cross department experience and on the job learning. We heavily invest in our staff attaining accreditations to develop existing and new skills, support chartered status, sponsorships and provide further educational opportunities which are job and business related. We never stand still and continually invest in developing skills and knowledge to ensure individual and company growth.
Other Benefits
We are committed to building a safe, happy and healthy community for our employees and we offer a comprehensive range of benefits, all designed with our employees and their wellbeing in mind. From generous pension and insurance plans, to health benefits, subsidised gym membership, store discounts and family leave, our benefits package allows our employees to choose the benefits that suit them and their individual needs.
If you are interested in joining our highly professional and skilled team for our next exciting phase of development, please complete the form on this page to apply online.
Early applications are encouraged as we reserve the right to appoint at any point.
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