SEGA Europe
Comms & Content Manager
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Studio Overview
We are Sports Interactive 🎮
The studio behind: ⚽ Football Manager.
Founded in 1994, Sports Interactive became a wholly owned subsidiary of SEGA Europe in 2006. Based at the Here East technology hub in Stratford, East London, the SI team continues to expand as we bring our titles to an ever-growing audience across an increasing variety of platforms.
To support our growth, we welcome the opportunity to connect with passionate people with the drive to match our ambitions and initiative to realise your individual potential.
Job Title: Comms and Content Manager
Team: Marketing
Reporting into: Head of Brand and Marketing
Working Model: Hybrid 2-3 days per week in Studio
Location: Here East, Queen Elizabeth Olympic Park, London, E15 2GW
Position Overview
Content is at the heart of how we connect with players, partners and our community. From our website and blog to partner campaigns, influencers, paid media and PR, every touchpoint plays a role in telling our story.
As our Comms & Content Manager, you'll help bring that story to life. Working within an established comms and content strategy, you'll support the planning, coordination and delivery of engaging content across key channels, ensuring it's consistent, audience-focused and aligned with our brand. You'll collaborate with specialists across Brand, Social, CRM, Community and SEGA Publishing teams, helping connect activity across the wider content ecosystem while managing the channels and initiatives that sit within your remit.
This is a hands-on role for someone who enjoys developing ideas as much as delivering them. You'll combine strong writing and editorial judgement with storytelling instincts and content experience, working with internal teams, agencies and partners to deliver campaigns that resonate with players and support our brand.
Key Responsibilities
Content & Editorial
- Support the delivery of our content strategy, ensuring activity aligns with wider brand and marketing objectives.
- Plan and coordinate content across owned channels, including web, blog, partner channels, paid media and influencer activity.
- Maintain the editorial calendar, helping ensure content is planned clearly, balanced across priorities and delivered to a high standard.
- Develop creative content ideas and campaign narratives that connect with players and audiences across relevant touchpoints.
- Write, edit and refine a range of content, ensuring clarity, quality, consistency and brand alignment.
- Review and provide feedback on content within your remit, helping maintain consistency across related marketing activity.
- Work closely with Brand, Social, CRM, Community and Creative teams to help keep messaging connected and consistent across channels.
Partnerships, Paid & Influencer
- Support the planning and coordination of content initiatives with external partners, helping develop campaigns and storytelling that reach new audiences.
- Collaborate with paid media teams and publishers to develop engaging campaign content and creative activations.
- Coordinate influencer content planning, including supporting creator selection, shaping campaign ideas and managing delivery alongside internal teams and agency partners.
- Build positive working relationships with external partners to support collaborative content opportunities.
PR & External Communications
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- Steer day-to-day PR activity, helping deliver our existing comms strategy.
- Work with PR agencies and media contacts where appropriate, coordinating activity and escalating queries when needed.
- Support the development of press materials, announcements and external communications that represent the studio professionally and consistently.
- Help identify opportunities to strengthen our external profile through thoughtful storytelling and proactive communications.
Internal Comms
- Support internal comms activity across the studio, helping leadership communicate clearly and consistently.
- Contribute to internal messaging, updates and comms that keep teams informed and connected.
Collaboration & Leadership
- Support direct reports, providing day-to-day guidance, feedback and development support.
- Build strong working relationships across Marketing, SEGA Publishing teams and the wider studio to help bring campaigns and content initiatives together.
- Coordinate stakeholders, agencies and projects within agreed plans, helping work progress smoothly while maintaining quality.
- Contribute ideas, share feedback and support improvements in how we plan, create and deliver content.
Knowledge, Skills And Experience
- Experience in a content, communications or PR role, ideally with a background in journalism, editorial, PR or professional writing.
- A strong writer and editor with good storytelling instincts and an eye for detail.
- Experience planning and coordinating content across multiple channels rather than focusing on a single platform.
- Comfortable developing creative ideas and turning them into engaging campaigns and content.
- Experience working with partners, agencies, influencers or media to deliver collaborative campaigns.
- Good stakeholder management skills, with the confidence to work across multiple teams and represent the studio externally when required.
- A collaborative approach, able to bring people together around shared ideas and objectives.
- An interest in using audience insight and performance data to inform future content decisions.
- Previous line management or mentoring experience is desirable.
- A passion for our games, football, entertainment or digital culture is a big advantage.
You'll thrive in this role if you are...
- A natural storyteller who enjoys finding compelling ways to connect with different audiences.
- Hands-on and happy switching between writing, editing, planning and coordinating.
- Creative, curious and always looking for fresh ideas and opportunities.
- Calm and confident when managing multiple campaigns and stakeholders.
- Comfortable representing the Studio with professionalism, credibility and enthusiasm.
- Collaborative by nature, building strong relationships across teams and with external partners.
- Passionate about producing high-quality content that makes an impact.
Benefits Of Working At Sports Interactive
- Private Healthcare and Dental Plans.
- A range of Gym Membership options through our Benefits partners.
- Travel Insurance for yourself and your family.
- Subsidised mental health, therapy, and coaching sessions are available.
- Access to our on-site physical and massage therapist services.
- Free access to games released under the SEGA Europe umbrella.
- Contributory Pension Scheme (up to 7% of annual salary).
- Regular events in collaboration with our partnered football clubs.
- Free onsite evening bar in our London HQ.
- A well-stocked breakfast bar with cereals, fruits, teas, and coffees.
- Multiple clubs and societies to join e.g., book club and art workshops.
- Your club’s shirt personalised upon passing probation.
- Trophies & gift cards for length of service milestones.
- Cupcakes delivered on your birthday.
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What is it like to work here?
We approach everything with passion, whether that is making our mark on the football industries or doing our bit for the world around us. We want to share that outlook with everyone who shows up to work here each day.
For us, talent wins games, but teamwork wins titles. All our roles require a level of Studio attendance to help us collaborate effectively and stay connected as a team. Collaboration is the key to constantly topping our best. Everyone's contribution counts, no matter which part of the business you are in. We encourage and support our people in driving your own growth and realising your full potential. But, more than anything else, we are a team. A team with a down-to-earth dynamic, that has a lot of fun doing what we do.
And whether that’s technical tweaks or fine-tuning our creative process, everything is geared at producing the best game possible for our players. To do that, we need to be tenacious and ambitious and not be afraid of switching things up. It is these principles that have enabled us to produce a game that has defined year after year, and that will continue to push us for many more to come.
We’re also a London Living Wage employer and boast one of the lowest staff turnover rates in the industry.
We are proud to be an equal opportunities employer and encourage applications from any relevant candidate irrespective of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion, or belief.
SI is proudly a Disability Confident Committed employer, and we are dedicated to ensuring our recruitment process is inclusive and accessible. Our studio has disabled access and facilities but please ensure you advise us if you require any other reasonable adjustments to be made to support you during the recruitment process.
Our Values
- Keep collaborating: Teamwork wins titles - Here, ideas belong to everyone, whatever department you’re part of. Collaboration lets us score more as a team than we could individually.
- Be flexible: We think fast and adapt faster. The football and entertainment worlds never stand still, so we keep progressing and switching things up to stay ahead.
- Stay Tenacious: We don’t overlook the details. Everything we do is about producing the best game possible, in other words, never settle.
- Show Ambition: Let your drive lead the way - Your individual outlook can give everyone the edge. Make the studio’s purpose personal and let your drive lead the way.
- Bring the Passion: Have fun doing your thing - Don’t be fooled, what we do is not a game. Making our players’ passion come to life is our passion.
- Consider the Bigger Picture: Keep things in perspective - We want our impact to be a positive one. From built-in work/life balance to initiatives covering the most important topics of today, we have what matters in focus.
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