Sphere Digital Recruitment Group
Comms Planning Director
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Introduction
This is a senior role within the planning function of a leading agency, responsible for developing insight-led, audience-first strategies that shape integrated campaigns and deliver against ambitious business objectives.
The successful candidate will bring strong strategic thinking, senior stakeholder management, and a deep understanding of how different channels work together across the consumer journey. They will play a key role in setting the strategic direction of accounts, developing junior talent, and driving the quality of planning output across the wider team.
The Role
As Communications Planning Director, you will lead the development of sophisticated communications strategies, translating audience, cultural, market, and business insight into clear strategic direction.
You will take ownership of senior client relationships and work closely with activation, investment, analytics, creative, and partner agencies to ensure strategy is effectively translated into integrated campaigns. You will also act as a senior voice within the planning team, helping to develop best practice, challenge thinking, and identify opportunities for growth.
This is a strategic leadership role suited to an experienced communications planner who is comfortable operating at senior stakeholder level and influencing both clients and internal teams.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Responsibilities
- Leading the development of integrated communications strategies across a portfolio of clients
- Setting the strategic direction for accounts, ensuring planning is rooted in audience insight, consumer behaviour, and clear business objectives
- Defining the role of channels across the consumer journey and developing integrated paid, owned, and earned strategies
- Leading the development of multi-channel communications plans across digital, social, and offline media
- Bringing together data, research, cultural insight, and market intelligence to identify opportunities and shape strategic recommendations
- Translating complex insight into clear, compelling strategic narratives and recommendations for senior stakeholders
- Acting as a senior strategic partner to clients, building trusted relationships, and confidently challenging briefs where appropriate
- Working closely with activation, investment, analytics, and measurement teams to ensure strategic thinking is effectively translated into execution
- Collaborating with creative and partner agencies to ensure communications strategy and creative execution are closely aligned
- Overseeing campaign measurement frameworks and ensuring effectiveness is built into planning from the outset
- Reviewing campaign performance and using insight to drive optimisation and future planning
- Leading presentations, workshops, and strategic sessions with senior client stakeholders
- Mentoring and developing planners within the team, providing strategic guidance and supporting their progression
- Contributing to agency thought leadership, planning tools, processes, and best practice
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You – Skills & Experience
- 7+ years’ experience in communications planning, media planning, or strategic planning within an agency environment
- Strong experience developing integrated, full-funnel communications strategies across multiple channels
- Excellent understanding of audience behaviour, channel roles, and how paid, owned, and earned media work together
- Proven experience managing senior client relationships and presenting strategic recommendations to senior stakeholders
- Strong ability to combine data, research, cultural insight, and commercial understanding to develop compelling strategic thinking
- Experience working across a broad media mix, including digital, social, and offline channels
- Strong strategic and analytical thinking, with the ability to turn complex information into clear recommendations
- Experience leading and developing junior and mid-level planners
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location