NHS Ayrshire & Arran
Communications and Marketing Officer
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About The Organisation
Public Health Scotland launched on 1st April 2020 as a national health board, employing around 1200 people, with an annual budget of around £101 million. We want to see a Scotland where everybody thrives, a Scotland where life expectancy improves and the difference in life expectancy between our poorest and wealthiest areas gets smaller.
The Post
This is an exciting opportunity to join our team and play a key role in shaping how Public Health Scotland (PHS) communicates with the public, its partners and the media. We’re looking for a proactive Communications and Marketing Officer who works collaboratively to translate complex public health issues into clear, engaging communications that engage, inform and support people across Scotland.
Key Responsibilities Include
- Work across an aligned and multidisciplinary team to coordinate and support, plan and deliver targeted communications and marketing activity
- Plan and create high quality, memorable social media content (including short videos) using tools such as Canva and where applicable working with the team and media buyer to plan audience-specific strategic paid-media approaches
- Evaluate the success and impact of the work of the team
- Provide dynamic, on the ground input across the communication and marketing functions
- Support responses to media enquiries and internal requests from across PHS
- Liaise with partners including Scottish Government, charities, NHS 24, COSLA, health boards and the third sector to co-ordinate and maximise communications opportunities
- Spot proactive opportunities to promote, position and protect our reputation and strengthen the visibility and impact of our work
The Candidate
Success in this role requires a proactive stance, great people skills, an eye for detail and experience in planning and developing motivating content. Experience of working in a busy communications or marketing environment would be helpful as would an understanding and interest of the media and wider political and social landscape in Scotland and the rest of the UK.
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You will have an appreciation of positive stakeholder working, influencing and people skills and enjoy working as part of a collaborative team. You must be able to work well under pressure, juggle competing priorities and deliver to tight deadlines.
If you choose to use artificial intelligence (AI) or other tools to assist in writing your application, it's essential to personalise this information, particularly your supporting information section. While AI can help streamline the writing process, these tools cannot fully grasp the context or requirements of the job you’re applying for. By submitting your application, you confirm that all answers are your own work, reflect your personal knowledge, skills and experience, and have not been solely produced by AI or similar technologies
Location and Working Pattern
The post is based in either Gyle Square, Edinburgh or Bothwell Street, Glasgow. We are currently hybrid working; therefore, you will be expected to spend time in both PHS offices as well as the option to work at home.
- Monday to Friday, 36 hours per week.
- PHS is a flexible employer, and we are happy to discuss requests for alternative working patterns.
- During times of public health emergency, or other urgent business need, you may be required on a temporary basis to work your normal contracted working hours over 7 days including weekends, in order to meet the needs of the service.
It is a condition of this employment that you must live and remain a resident within the UK for the post in which you will be employed with PHS.
Benefits
Our benefits package includes pension scheme, comprehensive range of work life balance policies, occupational health services, learning resource centres and discounted leisure, financial and shopping benefits. Click here to view the full range of the PHS Employee Benefits.
Inclusion
Public Health Scotland (PHS) is a national NHS board committed to being a diverse, inclusive and welcoming employer. We support a range of flexible working options to help colleagues balance work and personal responsibilities. As an Established Carer Positive employer, we are committed to supporting staff with caring responsibilities and fostering a flexible, understanding workplace culture.
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We offer a wide range of learning and development opportunities to support colleagues to grow and thrive. Staff are also welcome to join our active equality networks.
As an equal opportunities and Disability Confident Employer, we aim to guarantee an interview to disabled applicants who meet the minimum shortlisting criteria, and we are committed to providing an accessible and inclusive recruitment experience.
PHS is working towards becoming a trauma informed organisation and recognises that trauma may affect people in different ways, including during the recruitment process.
If you need reasonable adjustments or support, please contact the Recruitment Team on nss.wfrs@nhs.scot
Further Information
For an informal discussion on the post, please contact Euan MacKay, Organisational Lead for Strategic Communications and Marketing at euan.mackay2@phs.scot
Closing date for completed applications is Friday 04th September. Interviews are expected to take place w/c 5th October.
Further information on PHS is available from: www.publichealthscotland.scot
Please note that the majority of correspondence is sent by e-mail only, so please check your e-mail regularly (including junk folders).
We are an equal opportunities employer and as committed participant in the disability confident scheme, guarantees to interview all disabled applicants who meet the minimum criteria for our vacancies however, where exceptionally high application volumes make this impracticable, a fair and proportionate shortlisting approach will be applied in line with Disability Confident guidance
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