Communications Assistant - Social Media

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Position Summary

The Faculty of Education is looking for a creative, social-media-savvy student to help us tell the stories of our community and strengthen the Faculty's presence across its social media channels.

Working directly under the supervision of the Senior Advisor Transformation and Culture, you will help identify and create engaging content that highlights our students, professors and researchers, academic initiatives, events, accomplishments, and student experience. We are looking for someone who understands how people use social media today and who can uphold high quality and consistent standards, bring fresh ideas, good judgment, and a coherent visual identity to our channels.

This is an opportunity to gain hands-on professional experience while building a portfolio of social media content in a university environment.

Responsibilities

• Create and publish engaging social media content, including written copy, basic graphic design, Reels, Stories, and other short-form video content under the direction and supervision of the Senior Advisor Transformation and Culture.
• Help tell the stories of Faculty of Education students, faculty members, researchers, programs, initiatives, and events.
• Monitor student and/or community-led social media takeovers initiatives, including identifying students, liaising with them, planning and reviewing their work.
• Identify opportunities to highlight student voices and the student experience.
• Assist with content coordination, planning, scheduling and publishing through platforms and tools such as Instagram, Facebook, LinkedIn, YouTube, Buffer, and other relevant channels.
• Monitor the Faculty's social media channels and identify relevant content that could be shared or amplified.
• Help grow and engage the Faculty's audiences through thoughtful, goal-oriented content.
• Monitor comments and direct messages and direct inquiries to the appropriate Faculty webpages or staff members.
• Monitor social media platforms for trolling, hate speech, misinformation, and other inappropriate or harmful content.
• Escalate content that does not comply with Faculty or University equity, safety, and related policies to the direct supervisor.
• Monitor content published by social media delegates across Faculty units to ensure consistency with the visual identity, tone, quality standards, and guidelines of both the Faculty and McGill University.
• Apply strong proofreading and quality-control skills, including grammar, spelling, word-count management, accuracy, formatting, image and video resolution, and platform-specific content requirements.
• Assist with Faculty website edits and updates from time to time.
• Capture and edit photos and short videos for social media.
• Keep up with current social media formats, trends, tools, and best practices.
• Provide platform-based analytics and reports.
• Ensure content is accurate and consistent with Faculty and University branding and messaging.
• Other related communications tasks as required.