GSF Car Parts
Communications Executive
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Role Overview
This role is in a fast-paced and dynamic team supporting communications planning and delivery, taking an omni-channel approach to GSF’s communications (both internal and external).
Covering several audiences and channels from internal communications and engagement through to PR and social media. Our communications team is responsible for finding and story-telling best-practice and achievement to excite and motivate our teams and customers alike. You will need to work across the marketing team to create, plan, and deliver a sparky and vibrant mix of engaging content for our colleagues and customers (trade customers).
There are huge opportunities for GSF to reach trade customers through great social media activity and other channels.
We need to clearly position the GSF brand as a provocative, likeable, fast-growing challenger. We’re looking for innovation and creativity and the confidence to engage with relevant influencers. You will also be required to assist in planning, copywriting, communicating, and delivering marketing campaigns as well as in supporting key projects and initiatives within the organization. Events range from branch open evenings and supplier ‘work outs’ through to our large industry-leading national TechFest events.
Main Duties and Accountabilities
- Plan, create, and manage communications across multiple channels internally and externally
- Develop brand positioning and ensure it’s well understood within the marketing team and the wider business
- Ensure activity reflects and reinforces the GSF brand
- Work with colleagues and agencies to create effective campaigns and plans
- Develop a reliable measurement framework so we can understand what works
- Engage with customers, industry media, influencers, and other relevant 3rd parties
- Look for topics, themes, and occasions that GSF can leverage for coverage
- Build relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally
- End-to-end creation of digital content including video, audio, and photography (working with freelancers)
- Ensure all activity and brand positioning fit within the wider marketing plan
- Maintain consistent and appropriate tone of message for channel and audience
- Devise creative ways to convey messages, increase engagement, and build a sense of national community
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About You
- Creative, energetic, and willing to innovate and be original
- Excellent organizational and time management skills
- Team player with a positive can-do attitude
- Analytical, administrative, and great attention to detail
- Ability to work under pressure and to tight deadlines
- Good verbal and written communication skills
- Experience with main social media channels
- Self-motivated and able to work effectively both autonomously and as part of a team
- Confident in building and maintaining relationships at every level
- Keenness to develop, improve, and progress
- Curious about the world – trends in communications and PR, employer brand, and industry trends
- Driving license and ability to travel within the UK
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Enjoy the Flexibility
- Hybrid working, with three days spent collaborating at our Wolverhampton Head Office and two days working from home.
About GSF Car Parts
At GSF Car Parts, we're not just supplying car parts, we're driving the future of the automotive aftermarket.
As the UK's fastest-growing motor factor, we've achieved more than 25% year-on-year growth for three consecutive years and continue to expand at an unrivalled pace. With over 215 branches nationwide and a state-of-the-art 500,000 sq ft National Distribution Centre, we're building a business that keeps thousands of workshops moving every day.
But what really sets us apart is our people. We're a business that invests boldly, embraces innovation, and empowers our teams to make a real difference. From industry-leading digital tools like Mastercat to our nationwide Servicesure garage network and partnerships with over 70 OE-quality brands, we're constantly challenging the status quo and finding better ways to serve our customers. We're ambitious about where we're going and equally ambitious for the people who join us.
Whether you're looking to develop your skills, progress your career, or help shape the future of our industry, we'd love to hear from you.
This is an exciting time to join GSF Car Parts. Make an impact. Grow with us. Do yourself proud!
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