AG Barr
Communications Lead
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Job Title: Communications Lead
Location
Any UK hub (Cumbernauld, Milton Keynes, Middlebrook, London with regular travel)
Contract and Working Pattern
Hybrid with 3 days on site, permanent 37.5 hours per week
Are you ready to Be Your Best Barr None?
Let's Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 950 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities, and works to minimise our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit-based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
As our Communications Lead, you will shape and build our internal and external communications across a broad range of initiatives.
A specialist role dedicated to building, engaging, and connecting the "One AG Barr" community culture, you will predominantly (approximately 80%) focus on our internal audience - owning the strategic execution of the internal events calendar and orchestrating rich internal content streams to drive employee engagement - the remaining portion of the role is externally facing. In this capacity, you will play a key supportive role in assisting the Head of Communications with external media, sponsorship, and product placement enquiries and crisis communications.
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Acting as the delivery lead for corporate charity partnerships and internal communications channels (including Fizz and digital screen networks), this role transitions the company from basic "broadcast" updates to highly dynamic, strategic community-building. This position relies heavily on internal channel data to continually adjust strategies, maximise reach, and provide operational and reputation support to the wider Communications function.
Responsibilities
Internal Communications & Campaigns
- Channel Management: Manage day-to-day content and community engagement on internal platforms (Fizz and digital screens) to drive dynamic, two-way dialogue.
- Campaign Delivery: Design and execute strategic campaigns for brand launches, wellbeing, reward and benefits, performance, and company surveys.
- Agile Messaging: Draft and distribute timely BAU updates and enterprise-wide reactive communications.
Events & Culture
- Event Leadership: Own the planning, logistics, and execution of high-production events, including Board sessions, ExCo lunches, Roadshows, and Wellfest.
- Culture & Morale: Develop culture-building initiatives, colleague gifting, and social events to boost morale and connection across teams.
Analytics & Strategy
- Data-Driven Optimization: Evaluate channel analytics to track campaign reach, using insights to refine messaging strategies across all UK hubs.
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Charity & Community
- Partnerships & Impact: Manage corporate charity relationships, coordinate group-wide volunteering initiatives, and create visual impact reporting.
Governance & Operations
- Reporting & Risk: Act as Communications Pillar Lead, providing monthly strategic updates, risk tracking, and reporting to leadership.
- PR & Crisis Support: Assist the Head of Comms with media inquiries, sponsorships, product placement, and crisis messaging.
- Administration: Oversee financial workflows, including raising POs, with flexibility for periodic out-of-hours event support.
Requirements
- 3+ years of experience personally managing high-production corporate events.
- Experience designing internal marketing or culture campaigns that improve employee engagement metrics.
- Deep proficiency managing active user engagement on internal communication platforms such as Fizz or corporate intranets, including deploying rich multimedia formats.
- Proven ability to autonomously manage ExCo-level stakeholders under pressure without local management supervision.
- Experience in media relations, sponsorship communications or partnerships, charity partnership communications, and crisis communications.
- Experience managing external media contacts, charity partners, and sponsorship partners.
- Ability to travel across the UK 2-3 times per month and as required.
- Eligibility to work in the United Kingdom.
- Experience managing site leaders across UK hubs and senior internal teams would be an advantage.
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