England & Wales Cricket Board (ECB)
Communications Lead: England Men
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PURPOSE
This role exists to lead the development and delivery of a high-impact media and communications strategy that elevates the profile, reach and reputation of the sport across men’s, women’s and disability cricket.
Reporting to the Director of Communications, the successful candidate will play a key role in shaping how the sport is presented externally across all formats, ensuring a consistent and compelling narrative that reflects organisational priorities. The role is primarily focused on England Men, but will also cover a broader range of ECB priorities - including England Women, England Disability, the professional game and the recreational game. The chosen candidate will work in an integrated way with the broader comms team, using media and content to grow audiences, deepen engagement and enhance the sport’s visibility nationally and internationally.
WHO WE ARE
The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.
We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.
The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.
OUR VALUES
- Run on respect. We ensure our game is based on fairness, respect and decency.
- Embrace enjoyment. We make sure everyone finds fun in the game.
- Build belonging. We actively include so everyone can find a place in the game.
- Progress with purpose. We stay open to change to keep the game moving forward.
YOU’LL LOVE THIS JOB IF
- You are passionate about sport and the opportunity to showcase it across multiple formats and audiences.
- You enjoy working at the heart of high-profile, fast-paced environments where your work is highly visible.
- You are motivated by telling powerful stories that elevate athletes and connect with fans.
- You thrive on balancing competing priorities across different teams and formats.
- You want to play a central role in shaping how the sport is experienced and understood by diverse audiences.
- You enjoy working collaboratively with high-performing teams and stakeholders across a complex organisation.
- You are comfortable working away from home – either around England and Wales or on overseas tour - for extended periods.
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YOU’LL BE DOING
Strategic media and communications leadership
- Developing and delivering an integrated media and communications strategy across men’s, women’s and disability teams, aligned to organisational priorities and major events.
- When you’re not working with England teams, you’ll help deliver wider ECB communications activity supporting the professional and recreational game.
Player and talent management
- Supporting players, coaches and spokespeople across men’s, women’s and disability teams to engage effectively with media and digital channels to build their profiles.
- Working within an elite sport environment, with diligence and sensitivity.
Cross-format coordination
- Ensuring a joined-up and consistent approach to media and storytelling across all formats, balancing competing priorities and maximising impact.
Media relations and reputation management
- Building and maintaining strong relationships with key media outlets and journalists, proactively managing coverage and acting as a senior point of contact on high-profile issues.
Content and storytelling
- Leading the development and distribution of engaging, insight-led content across broadcast, digital and social platforms, ensuring a consistent tone, voice and narrative across all teams.
Event and tour media operations
- Overseeing media operations across domestic and international fixtures and tours, including press conferences, media access, accreditations and broadcast coordination.
Campaign delivery
- Designing and executing media campaigns that enhance the visibility of all formats of the game and grow diverse audiences.
Internal and External stakeholder collaboration
- Working closely with Communications, Marketing, Digital, Commercial and Performance teams, to ensure aligned messaging and delivery.
- Working closely with departments across the ECB to support all aspects of cricket – from recreational cricket to professional cricket.
- Leading on and supporting broader comms activity relating to the professional and recreational game when required.
- Working with key cricket stakeholders across England and Wales, and beyond.
Crisis and issues management
- Leading media handling of sensitive or high-profile issues, ensuring timely, accurate and well-judged responses.
Please note, this role will require working over weekends and bank holidays.
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YOU’LL HAVE
- Extensive experience in media, communications or content roles, ideally within sport or a similarly high-profile environment.
- Strong understanding of the UK and international media landscape, including broadcast, digital and social platforms.
- Proven experience of developing and delivering media strategies across multiple audiences or programmes.
- Experience of managing media relations and high-profile communications activity.
- Experience of working across complex stakeholder environments and balancing competing priorities.
- Experience supporting or delivering media operations at major events or within live environments.
- Excellent written and verbal communication skills, with the ability to adapt tone across different teams and audiences.
- Outstanding stakeholder management and influencing skills, including at senior level.
- Strong emotional intelligence and the ability to work in high pressure environments with sensitivity and discretion.
- Experience of managing and developing team members.
- Sound judgement, resilience and the ability to operate effectively under pressure.
- Highly organised with strong planning and coordination skills.
- The ability to work independently, as well as a strong team ethic.
YOU’LL RECEIVE
- Competitive salary
- Holiday - 25 days a year
- Volunteering – 2 days a year
- Pension Scheme
- Private medical insurance
- Employee health cash-back plan
- Long-term sickness insurance
- Life assurance - a multiple of your annual basic salary
- Enhanced family leave and pay
- OpenBlend - an innovative coaching and performance management tool
- Learning and Development - a range of programmes and initiatives to help you develop and reach your potential
- Employee Assistance Programme - 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to tickets to England games
- Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network
Please note that this role requires you to be in the office a minimum of three days per week when you are not traveling.
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