Insight Global
Communications Strategist
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Communications Strategist and Copywriter
Insight Global is looking for a Communications Strategist and Copywriter to join a global consulting firm in their learning and design team. You'll play a pivotal role in shaping and executing the narrative that builds awareness, understanding, and enthusiasm for a large-scale transformation across a diverse, global audience. You'll utilise your exceptional copywriting and editing skills, alongside strong change communications expertise, to ensure messaging is clear, empathetic, impactful and aligned with organisational goals.
Key Responsibilities
- Strategic Communication Planning: Develop communication and change strategies, as well as a master communications calendar, aligned to programme objectives and business priorities.
- Change Communications: Create messaging that anticipates stakeholder concerns and supports awareness, understanding, adoption and engagement throughout each phase of transformation.
- Copywriting & Editing: Develop clear, engaging and audience-focused content across multiple channels, including email, intranet and internal communication platforms, ensuring consistency of tone and brand.
- Project Management: Manage multiple communication workstreams simultaneously, documenting key decisions, tracking actions and ensuring delivery against deadlines.
- Cross-Functional Collaboration: Partner with Learning & Development, change management, marketing, and technology teams to gather insights, align messaging and deliver a seamless employee experience.
- Performance Analysis & Reporting: Measure communication effectiveness through metrics and feedback, providing insights and recommendations to improve engagement.
- Trend Monitoring: Stay current with communications, employee engagement and change management best practices.
- Flexible Project Support: Support additional Learning & Development initiatives as business needs evolve.
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Must-Have Qualifications
- Experience in marketing, communications or change management within a large, complex organisation.
- Proven experience developing and executing communication strategies for organisational change, digital transformation or technology implementations.
- Strong stakeholder management skills with the ability to build relationships across diverse teams and seniority levels.
- Exceptional writing, editing and proofreading skills with a strong attention to detail.
- Demonstrated experience managing multiple projects and competing priorities in a fast-paced environment.
- Strong collaboration and interpersonal skills.
- Experience adapting communications for global audiences with cultural awareness and sensitivity.
- Creative thinker with the ability to translate complex topics into clear, engaging messages.
- Self-starter who thrives in ambiguity and proactively drives outcomes.
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Preferred Qualifications
- Change Management certification (e.g. Prosci) preferred.
- Experience using tools such as Miro, Salesforce, Marketo, HubSpot or similar marketing automation and collaboration platforms.
- Previous marketing, employee engagement, internal communications or Learning & Development communications experience.
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