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Community Manager - Health & Wellness Consumer Brand
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Community Manager – Health & Wellness Consumer Business
Lancashire x 3 - 5 days in the office
Up to £45k + Bonus, Healthcare & Pension
A high-growth health & wellness consumer business is hiring a Community Manager to take ownership of a uniquely engaged but currently under-leveraged audience. With a significant amount of active members in thriving Facebook & Instagram groups, this is a rare opportunity to build, shape and scale a community function from the ground up.
No one currently owns community management. You will be the first hire—the builder, the owner, the person who can say “I built this.” If you’re energised by wellness culture, obsessed with audience behaviour, and excited by the idea of turning an already-active community into a strategic growth engine, this role has real impact.
The Role
You’ll manage day-to-day engagement across social platforms, nurture the “day one” audience, and expand reach into new spaces. Meta is the current home base, but Reddit and other forums are less active—part of your remit is to explore where the brand should show up next.
Your north star: no one should feel left behind as the brand grows. You’ll balance retention of the loyal core community with expansion into new verticals and new platforms.
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This role inherently requires evenings and weekends—communities don’t operate 9–5. Office presence is important, but the business recognises this needs balancing with out-of-hours demands. The office is exceptional—on site spa, gym and loads of perks.
Key Responsibilities:
Daily Community Engagement
- Own day-to-day engagement across Facebook, Instagram and emerging platforms.
- Respond to comments, DMs and mentions with warmth, clarity and brand consistency.
- Build genuine relationships with members; recognise regulars and celebrate milestones.
- Moderate community spaces with care, ensuring a positive, inclusive environment.
- Surface standout UGC, testimonials and stories for content and marketing teams.
Community Initiatives & Programmes
- Plan and run community-facing initiatives: lives, challenges, Q&As, seasonal activations.
- Support ambassador and loyalty programme development and daily management.
- Partner with events teams on community-focused activations and follow-up.
Sentiment Monitoring & Audience Insight
- Track sentiment, conversation trends and feedback patterns across platforms.
- Compile regular insight reports to guide content, marketing and product decisions.
- Flag reputational risks or emerging topics early.
- Advocate for the community voice in planning sessions and strategic conversations.
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Growth & Platform Expansion
- Retain and nurture the existing “day one” audience while expanding into new platforms.
- Identify where the brand should show up next (Reddit, forums, niche communities).
- Build lightweight systems for community growth and cross-platform engagement.
Candidate Profile
- Wellness background preferred—but not essential if community-building skills are strong.
- Previous experience in managing communities ideally for a consumer goods / retail or D2C business.
- Strong emotional intelligence and exceptional written communication.
- Calm, empathetic and able to handle sensitive conversations with care.
- Organised, consistent and reliable, community management is a daily discipline.
- Builder mindset: someone who wants to create, own and scale a function.
- Comfortable with evenings/weekends as part of the rhythm (can be from home).
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