Community Manager - Up World

You'll report to our Head of Up World. They set the direction for Up World as a whole and hold the commercial picture. Inside Up Club and our courses, the direction is yours.

Responsibilities

Full ownership of Up Club product:

• The vision. What Up Club is for, who it's for, what members get, and what it should look like in two years. You'll build that view, argue for it, and get the team behind it.
• Growth. Cohort launches, referrals, the proposition, the pricing, and anything else you reckon will work. You own the plan and the number.
• Churn. Understanding why people leave and fixing the reasons, rather than reporting them.
• The customer journey. From first hearing about us to renewing for a third year, including the points where we currently lose people.
• The member experience, through Nzola. Onboarding, mentor matching, the Slack, the check-in calls, the small things that make 1,200 people feel personally looked after. She runs it. You set the standard, and you'll still know what members are struggling with because you talk to them.
• The events programme, through Nzola. Up Talks, Huddle Ups, IRL dinners, workshops. She owns the logistics. You decide what's worth running and what gets dropped.

Full ownership of courses:

• Brand Manager Boot Camp and The Marketing Accelerator. Both run twice a year, both get great feedback. You own how they run, how they're sold, and how good they are.
• Making them work harder. We have a solid structure and we reckon these can deliver double the revenue without much more work going in. Nobody has had the time to go and prove it. You would.
• The AI course. Nothing exists yet. We want to be the people startup marketers come to for this, not the people catching up. Yours to design, build and launch for early 2027.
• Holding the quality. Course feedback is the best thing we have. Keeping it there while the numbers grow is harder than it sounds, and it's on you.

Nzola’s growth!

• She joined in April 2026 and she's really great. Your job is to develop her deliberately, give her real ownership, and be direct when something needs to change. She’s the one the members come to day to day. She looks after:
• The member experience. Onboarding, mentor matching, the Slack, the check-in calls, the small things that make 1,200 people feel personally looked after. You'll know what members are struggling with because you talk to them.
• The events programme. Up Talks, Huddle Ups, IRL dinners, workshops. Nzola runs the logistics.

Automation and AI

• The systems that keep members feeling personally looked after. Up Club runs on automation across Claude, Zapier, HubSpot and Mailchimp. You own all of it, and you'll rebuild the bits that deserve rebuilding.
• Finding the work that shouldn't be done by a person. Reporting, cohort trackers, onboarding sequences, chasing, updating. If you're doing it for the fourth time by hand, that's the flag. We'd rather you spent a day building the thing than a month doing the task.
• Using AI properly, not performatively. We're a team of four doing the work of a much bigger one, and that only holds if we're genuinely good at this. You'll be expected to build tools for yourself and for Nzola, and to have an opinion on what AI should and shouldn't touch when the product is people.

About you

• You get a kick out of putting people in a room together and would sooner spend an afternoon building the automation than do the same task forty times.
• You like variety, because no two weeks here look the same.
• You're happy being the brain in the middle, briefing a designer, a copywriter and a paid specialist rather than doing all of it yourself.
• You can take a half-formed idea and come back with a plan, a timeline and a view on whether it's worth doing.
• And you'd rather look at what the numbers say and change course than defend a decision you've already made.

This is a job with real ownership in it. You're not passing the good bits to someone else, and you're not being handed a tidy machine to keep ticking over. You'll be the person 1,200 members and every course cohort feel the effect of.

Experience

• Experience running a membership community or a programme, online and in person. You've hosted the event, chased the RSVPs, and fixed the thing that broke ten minutes before it started.
• You're comfortable selling. A good chunk of this job is getting someone curious to pay, on a call, in a launch, or across a room, and you don't find that awkward.
• You've owned something end to end: the idea, the plan, the marketing, the sale, the delivery, and the bit afterwards where you work out whether it went well.
• A systems brain. You've built automations that other people now rely on, and you're already using AI to do parts of your job rather than reading about it.
• You're happy owning a number, and honest when it's going the wrong way.
• Self-starting and energized by ownership – you take initiative, move quickly, and thrive in a fast-paced, remote-first team
• Management experience, or you're ready for your first direct report and you've thought seriously about what that takes.
• Comfortable moving fast with imperfect information. This is a small team and progress beats polish most weeks.
• An interest in startup marketing and the people doing it. You'll be in the room with our members constantly.
• You'll have experience working with: Claude, Hubspot, Mailchimp, Zapier

Success in 3 months looks like

• You've run a cohort launch end to end and you know exactly what worked and what didn't.
• You know our members. You can name the ten who'd be furious if Up Club disappeared, and the ten who are about to cancel their membership.
• Nzola has more ownership than she did when you started, and she'd tell us the same.
• You've delivered a full course