The Independent
Conceptual Senior Creative
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About Independent Media
Independent Media comprises The Independent, Standard Digital, Bulletin, BuzzFeed UK, HuffPost UK, Tasty UK, Seasoned, IndyBest and indy100. Harnessing market-leading innovation and excellence across its portfolio of pioneering brands, Independent Media has unrivalled scale, integrity and authority via its sites, apps, video, audio, experiential, newsletters and social media. While each Independent Media brand speaks in an authentic, unique voice to a loyal and distinct audience, they stand together in their commitment to positivity, inclusivity, and quality journalism and content. Independent Media’s network reaches 650 million users each month, with 1.1 billion content views across its brands and platforms, including web, apps, social media, podcasts, email, YouTube, syndication partners and print.
The role and the team
BuzzFeed Inc. is looking for a talented conceptual Senior Creative to join our Branded Content Team. This role is about big ideas and end-to-end ownership. You will use cultural insight, creative strategy and sharp conceptual thinking to develop campaigns that cut through for some of the world’s biggest brands. From building out pitch decks to shaping the execution, you will be responsible for ensuring every campaign feels relevant, impactful and true to our audiences. We are looking for someone who can think socially, understand how ideas live across different platforms, and push creative boundaries while working across multiple projects at once. Please note: this is not a design role. We're seeking a conceptual creative with a strong background in idea generation, creative strategy and content development, rather than graphic design or motion design.
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Diversity, Equity and Inclusion
We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone. We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here. The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
About you
- Experience as a creative in a branded content, social-first or advertising environment
- Strong conceptual thinker with the ability to generate and shape original campaign ideas
- Excellent copywriting skills across decks, treatments and campaign storytelling
- Confident communicator who can lead client conversations and articulate creative vision
- Proven track record of delivering high-quality campaigns that connect with audiences and perform commercially
- Experience working in quick-turnaround environments, managing multiple live projects
- Solid understanding of how content works across social platforms, with a particular focus on video
- Knowledge of production processes including budgets, timings and deliverables
- Passion for youth culture, internet trends and creator-led storytelling
- Ability to create strong and visually engaging pitch presentations in Google Slides
Key responsibilities and accountabilities
- Lead branded campaigns from brief to delivery, balancing creative ambition with client objectives
- Build compelling pitch decks and write persuasive copy for proposals and treatments
- Develop strong social-first ideas rooted in youth culture, digital trends and audience behaviour
- Confidently present ideas to clients, building narratives that win trust and excitement
- Lead post-sale projects from video treatments, scripting and talent briefings through to overseeing edits to ensure the creative vision is delivered
- Partner with production teams, videographers, editors, designers and animators to bring concepts to life
- Shape content across formats, from short-form video and creator-led ideas to integrated campaigns
- Manage multiple projects at once, meeting deadlines without compromising creative quality
- Ensure work is polished, detail-driven and aligned with both client expectations and audience insight
- Stay plugged into culture, platform shifts and new creative possibilities, applying this knowledge to your work
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Our values – you will deliver across all our values
- Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.
- Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.
- Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.
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