Lorien
Conference Producer
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Conference Producer
Contract Length - 3 Months
IR35 Status - Inside
Location - London, Hybrid
Job Description
The freelance role of Conference Producer offers a commercially astute and dynamic individual the opportunity to take on a portfolio of industry-leading events for a finite period. This involves conducting market research, building relationships with key industry players, designing compelling agendas, recruiting senior-level speakers, and driving the commercial success of events. The role is ideal for a proactive, organized, and professional freelancer with excellent communication skills who thrives on intellectual challenges and autonomy. Leveraging AI and innovative tools to enhance content strategy and event delivery will be essential to achieving success in this exciting, project-based opportunity.
Production
- Analyze the industry and past conferences to determine market opportunities
- Work with the Senior Strategy Director and Head of Production to set the event’s strategy for the year
- Detailed research by contacting a complete cross-section of the target market through phone, desk research, and meetings to determine customer requirements
- SWOT analysis of competitors’ events through websites, brochures, speaking to attendees, and attending when applicable
- Analysis of multi-source research to write a compelling program agenda
- Identify and contact potential speakers and find the hook to encourage them to join the speaker faculty
- Negotiate speaker fees and expenses and stay within budget
- Work with marketing to design a compelling content-based marketing campaign to promote the conference
- Write industry-focused promotional copy for websites and marketing pieces
- Work with the digital media team to design and implement promotional campaigns via social media channels
- Work with the marketing department to ensure that they are targeting the right markets, sourcing appropriate media partners, and working with the chairman, speakers, and sponsors of the conference to raise the profile of the event
- Work with Sponsorship and Exhibition team to drive leads and identify additional revenue-generating opportunities
- Work with operations to ensure budgets are accurate and the event runs smoothly on the day
- Run the conference on the day, including opening the conference
- Use AI tools to enhance market research, streamline agenda creation, optimize speaker outreach, and improve marketing campaigns
- Conduct at-event research to identify future potential events and ways in which events can be improved
- Production of post-conference report
- Willingness to travel to events
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What you will bring:
- Minimum two years’ experience in Conference Production, within B2B Conferences (essential) with a focus on Sustainability or financial/investment understanding
- Have a production content background (not operations), with a commercial conference company and not an agency
- Ability to work efficiently using AI and modern tools (especially for conducting market research).
- Be able to build strong relationships with key industry players
- Be able to design compelling agendas
- Drive and passion to be able to drive the commercial success of the event
- Ability to act as the Project Lead
- Ability to understand and synthesize the target audience
- Be able to drive event strategy
- Oversee content and agenda for the event
- Conduct proactive research for the event
- Identify and secure senior level speakers (outbound, not inbound calls for papers)
- Excellent written and verbal communication skills, being able to deal with stakeholders of all levels
- Excellent MS Office skills
- Commercial awareness
- Experience of working in a research-based role
- Copywriting skills
- Brand and market awareness
- Familiarity with AI tools and their application in research, content creation, and marketing optimization
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