AI Hot 100 Summit
Conference Sponsorship Sales - AI Hot 100 Summit portfolio
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Conference Sponsorship Sales — AI Hot 100 Summit Portfolio
The leading conference portfolio in enterprise AI transformation
Location: London (Hybrid)
About Furnace Group
Furnace Group is building one of the world's leading media and intelligence platforms connecting enterprise AI leaders, founders and investors.
Our brands include The AI Furnace, AI Hot 100 and Chief AI Council, bringing together Fortune 500 executives, high-growth AI companies and global technology leaders through conferences, executive dinners, media and intelligence.
We're building much more than events. Our ambition is to become the trusted media and intelligence platform for enterprise AI.
We're looking for an ambitious Conference Sponsorship Sales professional to help drive commercial growth across our flagship conferences and build an internationally recognised conference portfolio.
The Role
As part of the Conference Sponsorship Sales team, you will be responsible for selling sponsorships and partnerships across the AI Hot 100 conference portfolio.
You'll manage the sales process from prospecting and outreach through to meetings, proposals and closing deals.
This is an entrepreneurial role for someone who enjoys building relationships, creating opportunities and winning new business.
You'll work directly with the Founder and a small, high-performing team. Because we're a lean business, you'll have significant autonomy and responsibility from day one.
This isn't a role with a large sales organisation, layers of management or a playbook for every situation. You'll need to be comfortable figuring things out, moving quickly and taking ownership.
You'll also be expected to develop a strong understanding of the enterprise AI market — the companies, technologies, buyers and competitive landscape — and use that knowledge to become a thoughtful and credible commercial partner to our sponsors.
Key Responsibilities
Sales & New Business
- Build and manage a pipeline of prospective sponsors and partners.
- Research target companies and identify relevant decision-makers.
- Use LinkedIn, prospecting and outbound sales tools, databases and other technology platforms to identify prospects, build lists and generate new opportunities.
- Generate new business through outbound prospecting, warm introductions, networking and Furnace Group's existing relationships.
- Conduct sales calls and meetings with prospective sponsors.
- Develop proposals and bespoke sponsorship packages.
- Negotiate and close sponsorship deals.
- Work towards and exceed individual revenue targets.
Sponsorship Sales
- Sell sponsorship opportunities across AI Hot 100 conferences and related Furnace Group products.
- Understand each prospect's business, commercial objectives and target audience.
- Develop relevant sponsorship opportunities around thought leadership, executive engagement, branding, meetings, content and other conference inventory.
- Communicate the value of the AI Hot 100 audience and proposition clearly and persuasively.
- Work with the production team to align sponsor opportunities with the conference audience and programme.
- Identify opportunities to turn individual sponsorships into longer-term partnerships.
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Market Development & Commercial Insight
- Develop a strong understanding of the enterprise AI market, including key companies, technologies, buyers, competitors and emerging trends.
- Research prospective sponsors and understand what is driving their growth and go-to-market priorities.
- Use data, research and technology tools to identify companies and individuals that are likely to be strong commercial prospects.
- Develop the commercial judgement to understand who we should be speaking to, why they should care and what we should be offering them.
- Refine your approach based on market feedback, conversations and what you learn from prospects.
- Stay informed on developments across AI and enterprise technology so you can speak credibly with clients and understand their priorities.
- Bring new ideas and perspectives to the team as you develop your understanding of the market.
Account Development
- Build strong relationships with sponsors throughout the sales and event cycle.
- Understand client priorities and identify opportunities for repeat business.
- Expand relationships across multiple Furnace Group conferences, executive dinners and other products.
- Work with the wider team to ensure sponsors receive a high-quality experience.
- Follow up after events to identify renewal and expansion opportunities.
Commercial Development
- Work directly with the Founder to develop sales strategy and sponsorship packages.
- Test new approaches to prospecting, outreach and business development.
- Share market feedback on sponsor demand and emerging opportunities.
- Help refine sales messaging, proposals and commercial materials.
- Contribute ideas for new sponsorship products, conferences and executive events.
Event Delivery
- Work closely with the production and operations team to ensure sponsor commitments are delivered.
- Participate in sponsor briefing calls and pre-event meetings.
- Maintain accurate CRM records, pipeline and sales forecasts.
- Coordinate with the wider team to ensure a smooth handover from sale to delivery.
Portfolio Growth
- Help expand Furnace Group's conference portfolio internationally.
- Contribute to the commercial launch of new conferences and executive events.
- Help build the sales processes and relationships that will support the company's growth.
- Play an active role in building Furnace Group into a leading enterprise AI media and intelligence platform.
What We're Looking For
Essential
- Minimum of 3–5 years of B2B sales experience, ideally in conferences, events, media, SaaS, technology or another consultative sales environment.
- Demonstrated ability to generate new business and close deals.
- Strong prospecting and outbound sales skills.
- Strong technology and tool fluency. You should be comfortable learning and using LinkedIn prospecting tools, CRM systems, databases, contact enrichment tools, sales engagement platforms, AI tools and other technologies to research accounts and generate opportunities.
- Excellent written and verbal communication. You will write a significant amount of outreach, proposals, follow-ups and client communications, so strong writing is essential.
- Strong relationship-building skills and confidence communicating with senior decision-makers.
- Commercially minded with good judgement and an interest in understanding what makes a business buy.
- Curious and capable of learning a complex and rapidly changing market.
- Strong attention to detail and a high standard of written work.
- Highly organised with strong follow-through.
- Self-motivated and able to work independently.
- Comfortable managing multiple opportunities and deadlines simultaneously.
- Comfortable working in a small, fast-moving company with ambiguity and changing priorities.
- Passion for AI, enterprise technology and innovation.
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You Will Thrive Here If You
- Like building rather than maintaining.
- Want meaningful responsibility early in your career.
- Are comfortable working without a large team or established playbook around you.
- Can take a goal and figure out how to get there.
- Are resourceful and technology-enabled — you naturally look for tools and systems that can help you work faster and smarter.
- Enjoy creating opportunities rather than waiting for them.
- Are a strong writer who can communicate clearly, concisely and persuasively.
- Have high attention to detail and care about the quality of your work.
- Are willing to learn the market deeply and develop strong commercial judgement.
- Can take feedback and continuously refine your approach.
- Are excited by ownership and don't need to be told what to do next.
- Move quickly and follow through.
- Want your work to have a visible impact on the growth of the company.
Desirable
- Experience selling conference sponsorships, exhibitions or executive events.
- Existing relationships within enterprise technology, AI, data, cybersecurity, cloud or consulting.
- Experience selling to senior marketing, sales or technology executives.
- Experience working in a startup or lean entrepreneurial environment.
- Interest or experience in AI and enterprise technology.
Why Join Furnace Group?
- Join at an early stage and have a meaningful impact on the growth of the company.
- Work directly with the Founder and leadership team.
- Develop relationships with Fortune 500 executives, global technology companies and leading AI founders.
- Own a meaningful part of the company's commercial growth.
- Receive meaningful long-term equity ownership.
- Opportunity to grow into a senior commercial role as the company scales internationally.
- Help shape the future of one of the most exciting businesses in enterprise AI media.
Our Culture
We hire people who like building.
- We're a small team, which means there is a lot of autonomy and very little bureaucracy. Everyone is expected to contribute, figure things out and take responsibility for their results.
- There isn't a large team to hide behind or a playbook for every situation. You will have the freedom to build — and the responsibility to make it work.
If you're excited about helping build the next generation of enterprise AI media, conferences and intelligence, we'd love to hear from you.
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