Logitech
Consumer Data Platform & Marketing Activation Lead
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Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
About the job
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Team and Role:
The role will sit within Logitech’s Digital Office group, partnering closely with marketing, technology, brands, and analytics to enable a data-driven consumer experience.
We are seeking a high-impact Consumer Data Platform (CDP) & Marketing Activation Lead. You will architect consumer data strategies, orchestrate complex audience segmentations, and drive high-quality data activation to catalyze global business growth.
Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.
In this role, your core responsibilities will fall into three main pillars:
Strategy & Consumer Experience
- Drive a data-driven culture: Establish a unified understanding of the consumer data model across all marketing, tech, and brand stakeholders.
- Orchestrate journeys: Leverage advanced segmentation to enable personalized customer journeys and identify optimization opportunities that drive retention and Lifetime Value (LTV).
- Empower business users: Serve as the primary CDP subject matter expert, developing frameworks and rules of engagement that allow non-technical teams to interface with the platform and self-serve safely.
- Translate requirements: Capture business needs and translate them into actionable user stories for technical delivery.
Platform Operations & Analytics
- Own the activation process: Manage the end-to-end creation, optimization, and delivery of audience segments to destinations like Marketing Automation, Paid Media, and Web Personalization.
- Analyze and refine: Continuously evaluate segment composition, campaign relevance, and platform insights to improve targeting precision.
- Troubleshoot: Act as the first line of defense for segmentation and activation issues, partnering directly with vendor support when necessary.
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Data and Process Governance
- Maintain data integrity: Monitor inbound and outbound data flows to ensure accurate ingestion and delivery.
- Govern first-party data: Keep activated audience data organized, compliant, and up-to-date according to privacy regulations and consent management rules.
- Standardize taxonomy: Define and document global guidelines, naming conventions, and a business data catalog to provide a single source of truth across the enterprise.
- Document processes: Define and document clear guidelines for building audiences.
Key Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:
Required Skills And Experience
- Proven experience (5+ years) in Consumer Data Platform and Marketing Technologies, or related fields.
- Deep familiarity with the consumer data model, unified consumer view, and consumer lifecycle for the retail industry.
- Strong ability to translate business needs into data-driven solutions and strategies.
- Solid understanding of data governance, consent management, and privacy regulations for first-party data usage in marketing.
- Familiarity with marketing performance analysis and reporting, including experience with analytics tools to derive actionable insights for business stakeholders.
- Collaborative mindset with the ability to foster teamwork across technical and business units.
Preferred Skills And Experience
- Strong experience with Salesforce Data Cloud and Salesforce Marketing Cloud (certifications in these platforms are highly desirable).
- Experience leveraging AI-driven methodologies to scale personalized experiences and unlock new growth frontiers.
- Strategic thinker with a passion for data-driven decision-making and optimization.
- Highly organized with attention to detail and a bias for action.
Impact & Influence
- Acts as a driver of the customer experience, leading the enablement of a data-driven culture by influence.
- Drives alignment across globally distributed, cross-functional teams.
- Balances business growth, customer satisfaction, and operational efficiency.
- Builds strong partnerships across Marketing, Customer Experience, and Business stakeholders, and collaborates closely with external vendors on project tasks and execution.
- Challenges legacy processes and platforms while managing risk thoughtfully.
- Drives a culture of automation, continuous improvement, and AI-enabled productivity.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
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