Advocate Group
Consumer Engagement Manager
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Would you like to join a luxury house where you’ll help shape the brand’s cultural presence and consumer influence?
As the Consumer Engagement Manager, you will lead brand awareness and storytelling through impactful influencer partnerships, media relations, talent collaborations, and culturally relevant campaigns that drive engagement, desirability, and brand image.
The Role
- Develop and execute influencer and PR strategies aligned to brand and commercial objectives.
- Build and manage relationships with influencers, creators, talent agencies, journalists, and media contacts.
- Lead influencer campaigns across paid and organic partnerships, from outreach and negotiation through to reporting and performance analysis.
- Manage PR gifting, seeding programmes, launch mailers, and outreach.
- Support new product launches with integrated influencer and press campaigns designed to drive awareness.
- Coordinate brand events, press previews, influencer experiences, and launch activations.
- Work closely with social, brand, ecommerce, and content teams to ensure campaign alignment across channels.
- Track and analyse campaign performance, including reach, engagement, earned media value, and ROI.
- Ensure all influencer and PR activity aligns with the brand tone of voice and positioning.
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About You
- Proven experience within influencer marketing, PR, brand communications, or talent partnerships, ideally within fashion, lifestyle, or consumer brands.
- Strong understanding of influencer culture across TikTok, Instagram, YouTube, and emerging platforms.
- Existing relationships with creators, media contacts, talent agencies, or fashion press are highly advantageous.
- Experience managing influencer campaigns, gifting programmes, and launch activations end-to-end.
- Commercially aware with an understanding of campaign performance metrics and ROI.
- Strong communication, relationship-building, and stakeholder management skills.
- Highly organised with the ability to manage multiple campaigns and deadlines simultaneously.
- Passionate about social trends, brand storytelling, and cultural moments.
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If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Email: Shelley.burnand@advocate-group.co.uk
Phone: 07537163606
We look forward to your application for this exciting opportunity.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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