Anglo American / De Beers Group
Consumer Insights Manager - Innovation and Campaign Development (mat cover FTC)
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Company Description
At De Beers Group our purpose is to Make Life Brilliant. We believe that a sustainable business is purposeful, competitive, resilient, and agile – it’s a business that thrives through both economic and social cycles. By understanding the context and listening to stakeholders, we stay ahead of evolving trends and provide the solutions to societal expectations. By solving the physical challenges of mining through relentless innovation, and constantly searching for more responsible ways to do business, we are changing the way our employees and stakeholders experience our business – creating enduring value for all stakeholders. Sustainability is at the heart of our decision-making; it is how we do business. www.debeersgroup.com.
De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.
A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.
Job Description
This role is responsible for delivering end-to-end, insight-led campaign and innovation enablement, ensuring that consumer, cultural, and performance insight is integrated into decision-making. The role translates data and research into clear, actionable narratives that shape campaign development, innovation pipelines, and brand growth decisions. It plays a critical role in moving insight from validation support to early-stage influence, enabling stronger ideas, better execution, and measurable business impact.
Please note: this is a fixed-term contract covering a maternity leave.
Key Responsibilities
Lead Insight-Led Campaign & Innovation Development
- Establish and embed a rigorous insight-led comms and innovation development process across key projects
- Design and operationalize early-stage concept exploration approaches
- Partner with Innovation, Comms teams, and agencies to identify strong territories and develop differentiated concepts
- Define and apply end-to-end development funnels
- Ensure clear campaign objectives, JTBDs, and KPIs are defined upfront and embedded into creative briefs
Build Campaign Effectiveness & Learning Systems
- Establish a coherent campaign tracking and effectiveness framework
- Ensure consistent tracking across brand, media, social, PR, and performance signals
- Partner with media agencies and internal stakeholders to ensure measurement answers business questions, not just media metrics
- Lead post-campaign learning loops, translating results into clear “what worked / why / what next” recommendations
- Integrate learning into future briefs, innovation pipelines, and investment decisions
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Translate Demand Spaces into Actionable Growth Opportunities
- Support the development of Demand Spaces and opportunity prioritisation frameworks in partnership with analytics/strategy teams
- Translate analytical outputs into clear commercial narratives (What → So What → Now What)
- Ensure insights are activated into campaign briefs, innovation focus areas, and brand prioritisation
- Contribute to defining Right to Win logic and growth opportunities across categories and brands
Deliver Integrated, Decision-Ready Insights
- Combine consumer, cultural, behavioural, and performance data into cohesive insight frameworks
- Provide clear, insight-driven POVs on what exploration, refinement, and validation are required at each stage of development
- Act as a connector across Insights, Innovation, Comms, and Agencies, ensuring alignment and flow of learning
- Challenge briefs and projects that lack sufficient early-stage learning or clarity of objectives
Contribute to Modern Measurement & Insight Capability
- Support evolution towards decision-driven measurement frameworks, linking consumer insight to business outcomes
- Integrate multiple sources (research, tracking, digital signals) into coherent insight narratives
- Contribute to building a more forward-looking, insight-led approach to campaign and innovation decisions
What does success look like in this role?
- Campaigns and innovation projects are consistently shaped by insight from early stages, not just validated at the end
- Clear frameworks for campaign development and measurement are embedded and adopted
- Stronger, more differentiated ideas are developed through structured exploration
- Campaign performance is clearly linked to upfront objectives with actionable learning loops
- Demand spaces and insights are actively used to drive prioritisation and decision-making
Qualifications
- Strong experience in consumer insight, market research, or brand strategy
- Proven ability to translate research into clear recommendations and actionable outputs
- Experience supporting campaign development, innovation pipelines, or comms strategy
- Strong understanding of qualitative and quantitative methodologies
- Ability to integrate multiple data sources into clear narratives
- Effective stakeholder management and collaboration across functions and agencies
Additional Information
What you’ll get at De Beers Group
At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.
- Time that’s yours: 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
- A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
- Healthcare you can rely on: company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
- Support when life gets busy: 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
- Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers, and more.
- Share schemes: opportunities to participate in Anglo American share plans, including Free Shares, SIP, and SAYE.
- Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g., gym and restaurant facilities).
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Benefits may vary and are subject to scheme terms and eligibility.
Who we are
De Beers Group is a company with a rich history and a sparkling future. Since 1888, our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers, and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business, which integrates mines, operations, and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group’s people, shareholders, communities, and partners.
Safety
Safety first is a way of life for us. We are unconditional about the safety, health, and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high-performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.
Inclusion & Diversity
We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.
Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.
Building Forever
Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities, and earn consumers’ trust in our diamonds that they can wear with pride.
Background Checks
Successful candidates will be required to complete background screening, which may include a criminal check and validation of qualifications.
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