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Content & AI Strategy Lead
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Content & AI Strategy Lead – circa £95K plus Bonus & Bens
Location: London (Hybrid)
Shape the future of content in the AI era; this is not your traditional content leadership role.
We’re looking for a Head of AI Content Strategy to define how a global investment business creates, structures, and optimises content for a world where people increasingly find answers through AI.
You’ll sit at the intersection of content, editorial, digital, SEO, and AI, setting the standards for how content is created once, intelligently reused, discovered, and cited across AI-powered search and digital experiences.
What you’ll own
- Define the editorial standard for the AI era; creating a scalable, component-based approach to content, messaging, taxonomy, and governance.
- Lead AEO/GEO strategy - making content more discoverable, authoritative, and citable by AI answer engines.
- Build the Human + AI content strategy - ensuring content works brilliantly for people and AI-driven agents.
- Champion smarter ways of working - using AI-assisted production and new technologies to increase quality, efficiency, and scale without losing human judgement or brand voice.
- Turn data into action - using search, AI, and citation performance to shape editorial priorities and make visibility a measurable KPI.
- Influence globally - working across international marketing teams, affiliates, digital, PR, compliance, and external agencies to create consistency across markets and audiences.
- Own major awareness content programmes; transforming proprietary research and insight into high-impact, structured digital content.
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Get help with your application
Your very own career expert that helps elevate your application to the next level.
- You’re an experienced content, editorial, communications, or marketing leader who understands where content is heading, not just where it has been.
- You have 8-10+ years’ experience in content/communications/marketing, strong SEO knowledge, and a genuine understanding of AEO, GEO, and AI-powered search.
- B2B regulatory environment experience is a must; ideally within Asset Management or other Financial environments.
- You’ll know how to build editorial standards, create structured and reusable content, work with data, and turn complex ideas into compelling messaging.
- You’ll also have a strong understanding of investment products and financial audiences, with the confidence to work across retail, wholesale, and institutional markets.
- Most importantly, you’re someone who can translate emerging technology into practical change; influencing senior stakeholders, bringing teams with you, and turning strategy into measurable results.
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