At Obvlo, we want to unlock local knowledge on a global scale.

Our AI Content Engine builds and maintains destination content on our customers' own websites and apps, structured so search engines and AI answer engines can find it and cite it. We work with hotels, hotel groups, tour operators, attractions and destination organisations - from independents through to some of the biggest names in travel.

We're a small, ambitious team based in Edinburgh, and we've been building AI into our product since well before it was the obvious thing to do. We move quickly and care about doing things well, and we're looking for people who want the same.

The role

Search is moving from a page of links to a single AI-generated answer, and travel brands are coming to us to make sure they appear in it. Demand has grown quickly as a result, from single hotels through to enterprise partners rolling us out globally, and we're expanding the team to keep pace.

This is a hybrid content and product role. You'll produce and quality assure the destination content our customers publish, and use the performance data behind it to work out what's working and what needs to change. Where the answer is a change to the product, you'll work with our Product Manager to turn that into a clear brief for our development team, and see it through.

The role will suit someone creative who enjoys shaping content day-to-day, and who's happy to get hands-on with data and product tasks along the way. Full training is given on our platform and content engine.

What you'll do

• Content strategy and build: support the content strategy for new customers, building the destination guides and content pages once it's signed off, configuring branding, tone of voice and layout.
• Content health: own the ongoing health of live content - a regular review cycle so it stays accurate, current and on-brand.
• Quality assurance: own QA across all content before approval - house style, tone of voice, structure, consistency and factual accuracy.
• Performance analysis: get hands-on with how content performs across search rankings, AI citations, traffic and engagement, and learn to use that to improve what we produce.
• Product requirements: identify where the platform or templates are holding performance back, and work with our Product Manager to turn it into a clear brief for our development team.
• Feature QA: QA new platform features and templates before they go live, and confirm fixes have worked.
• Customer sign-off: prepare sample content for customer sign-off and implement feedback accurately and to the deadline.
• Company content: support building our product content, whether that’s LinkedIn posts, video or other creative channels.
• Flexibility: reprioritise as customer and commercial needs change, and support the wider team as we grow.