PerchPeek
Content & Campaigns Lead
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About the role
The primary goal of this role is to build and deliver integrated content campaigns that generate qualified leads, create pipeline and help PerchPeek win more customers.
You’ll turn our most important customer problems, product capabilities and commercial priorities into compelling campaigns across email, LinkedIn, web, video and sales channels.
This is a senior, hands-on role. You’ll own our content and campaigns plan, personally create much of the work and coordinate specialist support where needed. You’ll get close to our customers, CRM and sales conversations to understand what is resonating, then use those insights to improve what we produce and where we invest.
You’ll report to the Director of Marketing and work closely with our CEO, Sales, Product and Customer teams.
Role Responsibilities
Whilst every role in a startup has a degree of flexibility over time, here is what we see as the role’s main responsibilities:
- Integrated content campaigns – turn PerchPeek’s priority customer problems, products and commercial goals into joined-up campaigns across multiple channels and stages of the buyer journey.
- Hands-on content creation – personally create high-quality work across thought leadership, email, LinkedIn, customer stories, website content, video and sales materials. You’ll use AI and modern creative tools to increase the quality, speed and range of what you produce.
- Lead and pipeline generation – build campaigns designed to generate qualified demand, activate our existing audiences and help live opportunities progress.
- Customer and market insight – use customer interviews, sales-call recordings, CRM data and campaign performance to understand what buyers care about and identify what we should create next.
- Product and conversion content – bring priority products and capabilities to market, strengthen our customer proof and create content that helps different stakeholders understand and buy PerchPeek.
- Executive content – develop strong and authentic written, video and webinar content for our CEO and internal experts.
- Distribution and performance – coordinate internal teams and specialist partners, ensure campaigns reach the right audiences and report clearly on what is working, what is not and what we should do next.
What Success Looks Like
In your first year, you will be expected to:
- Establish a clear and consistent rhythm of integrated content campaigns following your initial ramp-up period.
- Generate measurable qualified leads, pipeline and revenue contribution from content and campaigns.
- Build a structured programme for activating our existing CRM and audiences through email and targeted content.
- Create and deliver content plans for PerchPeek’s priority products and capabilities.
- Strengthen our customer proof, executive thought leadership, website content and sales-conversion materials.
- Establish a repeatable approach to campaign planning, creation, distribution, measurement and improvement.
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About You
The type of person we think will be awesome in this role will likely have a track record of the below skills and experience:
- A successful commercial track record – you have personally developed and delivered integrated B2B content campaigns across multiple channels, with clear evidence that they generated qualified leads, pipeline and revenue.
- Exceptional content craft – you can show high-quality work you have personally created across several formats, with particularly strong writing.
- Integrated content thinking – you can turn a customer problem, product capability or commercial priority into a connected programme of content across channels and stages of the buyer journey.
- Customer-focused and curious – you want to get close to customers, prospects, sales calls and CRM data rather than create content based only on internal assumptions.
- Commercially analytical – you are comfortable connecting content activity to lead generation, opportunity creation, pipeline progression and revenue.
- Autonomous self-starter – you can take an agreed objective and drive the work from initial insight through to creation, distribution and reporting.
- Clear, confident and persuasive communicator – you are an excellent writer and can interview customers, influence senior stakeholders and communicate complex ideas simply.
- Creative and forward-thinking – you can find original ways to bring ideas to life across written, visual, video and interactive formats.
- Maker mentality – you enjoy personally writing, creating, interviewing, experimenting and shipping work, while also being able to lead stakeholders and specialist partners.
- Comfortable challenging and being challenged – you can improve ideas from senior stakeholders without becoming overly attached to your own work.
A couple of additional requirements to note:
- Language Requirements – This role requires complete fluency in English. Additional languages are always a plus!
- Travel Requirements – You should be able and willing to travel occasionally for customer interviews, content filming, company gatherings and selected events.
- Timezones & Working Hours – We are a fully remote company, which means you’ll predominantly be able to work wherever you’d like. However, in this role you should be able to commit to standard business hours across UK and European time zones, with occasional flexibility for colleagues and customers in North America.
While not necessary, we’re especially interested in candidates with the below:
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- Experience in B2B SaaS, HR technology, future of work or another complex B2B market.
- Experience developing founder or CEO thought leadership.
- Experience marketing products or propositions through launches and ongoing campaigns.
- Experience building CRM, email or lifecycle marketing programmes.
- Experience interviewing customers and creating case studies or original research.
- Experience producing webinars, podcasts, interviews or video content.
- Familiarity with HubSpot or another CRM and marketing automation platform.
- Experience with organic search and AI-search optimisation.
- Experience using AI for research, ideation, content creation, repurposing and analysis.
- Experience creating interactive content or using no-code and AI-assisted development tools.
- Experience supporting enterprise sales cycles with conversion and enablement content.
- A strong eye for visual quality, structure and presentation.
Pay & Benefits
Salary
PerchPeek values transparency in our approach to global compensation. We aim to be holistic, fair, and always improving. We are data-led and regularly evaluate our salary ranges against other companies of a similar size and stage. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and location. In your first interview, we’ll have an open conversation about compensation.
The PerchPerks
- Company share options - be a business owner and have your very own little piece of PerchPeek.
- Flexible Holiday and Leave - you’ll receive all statutory holiday plus wellbeing leave and flexible annual leave for you to rest, relax, or recharge as you see fit.
- Work from Anywhere - PerchPeek is a fully distributed company that supports employees in working wherever they’d like to be within the parameters of your role’s requirements. We offer an allowance to ensure your working environment suits you.
- Regular socials, an annual offsite, and a meetups budget - or time spent turning colleagues into friends (corny but we don’t care).
Ready to be a Perchy?
Firstly, no need for a full cover letter (phew)! Please just share your resume and respond to the application questions.
If we seem well-matched, you’ll be invited for an initial screening with one of the PerchPeek team where we’ll align on timeline, compensation, and get to know each other a bit better!
Then, we'll run an interview process with different members of our team. All interviews will take place via video call. We aim to respond to all applications within 3 weeks.
We hope you’re as excited to apply as we are to hear from you!
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