Content & Campaigns Manager

Reports to: Chief Marketing Officer

Direct reports: Content Marketing Executive; Digital Marketing Executive

External relationships: Design/video agency; external content/creative resources; PR agency; web development agency

About Vypr

Vypr is a Private Equity/Venture Capital backed SaaS business providing a market-leading product intelligence platform. We are on an exciting journey to be known around the globe for providing reliable consumer data. Our predictive data validation platform enables manufacturers and retailers to understand what their customers want to see on shelves. This helps reduce the time and costs spent developing new products, which makes for better products, faster.

The opportunity

The role is ideal for a seasoned SaaS marketing generalist who has worked in content-heavy production environments and used them to drive revenue numbers.

This is the senior content and content-delivery role in our marketing function — the engine that takes business requirements in from across the company, turns them into marketing briefs, and gets the resulting content and campaigns produced, shipped and measured. Every brief carries a commercial objective and every output is tracked through to its impact on pipeline and revenue — content here is judged by what it moves, not what it ships. You run delivery and traffic management across the whole team through Monday.com, lead content and campaign production, run PR, co-design partnerships, and hold the brand and messaging standard across what we publish.

You take the strategy, positioning and priorities set by the CMO and turn them into a consistent, commercially-measured presence across both new-business and existing-customer audiences. It's a broad, senior operator's role built on project discipline and commercial accountability — the delivery engine that keeps the whole marketing team (demand generation, customer, product and content) moving to capacity and priority, with a Content Marketing Executive and a Digital Marketing Executive reporting to you.

What You'll Do

- Run the briefing-to-delivery engine, and be accountable for on-time, on-brief delivery. Take requirements in from every stakeholder — demand generation, sales, customer, product, thought leadership, partnerships, events — and turn them into clear, prioritised briefs with product messaging embedded and a commercial objective attached, then traffic-manage the assets out. Demand Generation executes new-business campaigns in-channel; the Customer & Product Marketing Specialist runs customer and product. You own the supply, the standards and the sequencing. 
- Own project management and delivery in Monday.com as the backbone of the function. Administer it — using its automation and AI — to plan, resource and track every piece of marketing work across demand generation, customer, product, content, thought leadership, partnerships and events, each against its brief, owner, objective and timeline. Maintain the single view of who's doing what by when, so the team runs to capacity and priority and delivery health is always visible.
- Tie every campaign to commercial outcomes. With Demand Generation, set each campaign's objectives, KPIs and funnel expectations (lead, MQL, SAL) up front, and measure impact, ROI and learnings campaign by campaign. Track performance through HubSpot into pipeline, attributing Marketing-Generated and Marketing-Influenced revenue — so the engine is optimised against revenue, not activity.
- Own and report the core marketing metrics. Be accountable for the core Brand (Marketing) VOS performance metrics, and report them monthly for the CMO — including the rationale behind the numbers and the troubleshooting when they move off plan.
- Own the supply chain for our insight reports programme — our flagship owned-channel asset — working with the Content Marketing Executive on production and with every commercial team on distribution.
- Work with the Demand Generation team to conceptualise their in-market campaigns and leverage them across owned and earned channels — PR, social, organic and content.
- Help run event-based marketing execution. Deliver marketing's part across events — demand generation and customer marketing alike — with oversight from lead capture through to event ROI tracking, with the Demand Generation team on demand events and the Customer & Product Marketing Specialist on customer events.
- Co-design and run partnerships in alignment with Demand Generation — industry bodies and selective channel plays.
- Own the PR programme and agency relationship operationally, driving tier-one trade and business coverage. The CMO owns the PR strategy, the narrative and executive voice.
- Support our organic social programme. Strategy, deliverables and tactics sit with the Digital Marketing Executive; you help and align as needed.
- Deploy product marketing across owned and earned channels. Take the positioning, FAB material and competitive intelligence from the Customer & Product Marketing Specialist and land it consistently across website, content, campaigns, PR and social — so product messaging shows up continuously, not just at launch.
- Own the AI content studio / content-agents function — built jointly with the Content Marketing Executive and Digital Marketing Executive — and run it to drive throughput without sacrificing craft.
- Hold the delivery quality bar — make sure every asset meets the brand and messaging standard the CMO sets before it ships, treating consistency and drift control as a delivery checkpoint, not a separate brand workstream.
- Manage the overall marketing and core-marketing budget day to day, including the agency budgets. The Demand Generation Specialists manage their own performance-marketing budgets; you coordinate with them on core marketing to manage the overall marketing budget and actuals.
- Lead and develop the Content Marketing Executive and Digital Marketing Executive, and hold the supplier relationships across design, video, content/creative and web development. The Digital Marketing Executive manages the web agency day to day; you own the budget and the wider relationship, as with all suppliers.