SWAY Hair Extensions
Content Coordinator
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About the Role
SWAY Hair Extensions is one of the UK's fastest-growing professional hair extension brands, recognised for innovation, education and premium quality. As we continue to grow, we're looking for an organised, creative and proactive Content Coordinator to help ensure our brand remains at the forefront of the hair and beauty industry.
This is an exciting opportunity to work alongside our in-house creative team and external social media and PR agencies, ensuring every piece of content, campaign and collaboration reflects the premium SWAY brand.
The Content Coordinator will play a pivotal role in organising and coordinating our content, social media and gifting activity to support our agency. Rather than creating all content themselves, this role ensures every campaign, shoot and social initiative is delivered efficiently, on time and to the highest standard. Working closely with our agencies, internal teams and external partners, you'll ensure the brand remains progressive, relevant and consistently represented across every customer touchpoint.
Key Responsibilities
- Social Media Coordination:
- Coordinate all social media activity alongside our external social media agency.
- Ensure all copy, captions, messaging and creative assets reflect the SWAY brand tone of voice.
- Maintain consistency across every social platform, campaign and customer touchpoint.
- Review upcoming content calendars to ensure they align with business priorities and product launches.
- Proactively identify emerging social trends, creators and opportunities to keep the brand ahead of competitors.
- Liaise with internal departments to ensure campaigns are delivered accurately and on schedule.
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Agency, Gifting and Talent Management:
- Coordinate the end-to-end gifting process for influencers, creators and salon professionals.
- Build relationships with talent, stylists and creators within the hair and beauty industry.
- Manage outreach, product selection, contracts, shipping and follow-up communications.
- Track all gifted product and ensure agreed content is delivered.
- Monitor influencer performance and report on assets received, engagement and commercial return.
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Report and Administration:
- Produce regular reports covering:
- Gifting activity
- Assets delivered
- Campaign performance
- Social engagement
- Return on investment
- Maintain accurate campaign records and reporting dashboards.
- Ensure content approvals, scheduling and campaign administration are completed efficiently.
- Produce regular reports covering:
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PR and Brand Communication:
- Manage the SWAY PR inbox and coordinate responses to inbound enquiries.
- Liaise with media, creators, agencies and brand partners professionally.
- Coordinate product requests and PR opportunities.
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Creative Content Coordination:
- Organise and coordinate creative content days from concept through to completion, including:
- Model bookings
- Hair professionals
- Talent
- Locations
- Product requirements
- Shoot schedules
- Logistics
- Agency coordination
- Delivery of agreed content outputs
- Ensure every content day delivers the minimum content requirements for social media, education and ad campaigns.
- Organise and coordinate creative content days from concept through to completion, including:
Requirements
- Minimum two years' experience in a social media coordination, marketing administration, creative coordination or hair and beauty customer service/sales role.
- Excellent organisational and project management skills.
- Strong written communication and attention to detail.
- Ability to manage multiple deadlines simultaneously.
- Confident communicating with agencies, creators and professional salon clients.
- Passion for social media, influencer marketing and emerging trends.
- Strong understanding of TikTok, Instagram and modern digital marketing.
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Desired Attributes
- Highly organised.
- Proactive and self-motivated.
- Commercially aware.
- Creative and solutions-focused.
- Passionate about the hair and beauty industry.
- Detail-oriented.
- Positive and enthusiastic.
- A confident communicator.
- Able to work collaboratively across multiple departments.
- Always looking for ways to improve processes and drive the brand forward.
Success Measures
Success in this role will be measured through:
- Consistency and quality of brand messaging across social platforms.
- Delivery of content calendars on time.
- Growth and management of gifting partnerships.
- Percentage of gifted collaborations converted into content assets.
- Campaign reporting accuracy and commercial insights.
- Organisation and successful delivery of creative shoots.
- Efficient management of the PR inbox and external relationships.
- Identification and implementation of emerging social trends and opportunities.
You'll become part of one of the UK's fastest-growing professional hair brands, working alongside an ambitious and passionate team committed to innovation, creativity and continued growth. This role offers genuine opportunity to develop your career while playing a key part in shaping the future of the SWAY brand.
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