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About SAMY
We weren't built to follow, we were built to lead.
Based in Old Street, London, SAMY is a dynamic agency that harnesses data and technology to create best-in-class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we're a fun bunch with a diverse range of thoughts, ideas, and approaches.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Role Mission
As Content Creative, you will lead the ideation, development, and execution of social-first content for a global FMCG leader in the food and snacking sector across the UK and Europe. You will turn cultural, lifestyle, and culinary social trends into high-impact campaigns that elevate brand presence and drive audience engagement. Balancing strategic thinking with creative production, you will craft compelling social stories, manage content calendars, and collaborate with creators to elevate iconic household brands.
Key responsibilities
- Ideate and manage monthly social-first content strategy calendars across platforms including Instagram and TikTok for key food and snacking accounts.
- Identify emerging trends across food, snacking, and digital lifestyle culture, translating them through the brand’s unique lens for timely, reactive content.
- Write clear creative briefs for creators, influencers, designers, and production teams to ensure seamless campaign execution and brand alignment.
- Source, curate, and oversee high-quality User-Generated Content (UGC) and creator collaborations that build brand engagement and affinity.
- Craft compelling post copy and tone-of-voice that resonates with target consumer audiences and drives social conversation.
- Monitor social media performance and competitive benchmarks using analytics tools to deliver data-driven optimisation recommendations.
- Collaborate closely with internal account and creative teams to deliver inspiring client presentations and performance reports.
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Skills & experience
- Proven track record in social media creative ideation and content execution within an agency environment or consumer brand, ideally in the FMCG, food, beverage, or lifestyle sectors.
- Strong portfolio showcasing successful social-first campaigns, art direction, and measurable results across TikTok and Instagram.
- Exceptional copywriting and storytelling abilities, paired with a deep understanding of social trends, platform features, and digital culture.
- Proficiency with social analytics and management tools (e.g., Sprinklr, Meta Business Suite, TikTok Analytics) to track performance and inform strategy.
- Excellent organisational skills with the ability to manage multiple content streams, deadlines, and multidisciplinary workflows effectively.
Benefits
- Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
- Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
- Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
- Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
- Your well-being first – Enjoy peace of mind with unlimited holidays to recharge, and health coverage through MediCash.
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The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
- Be Kind — because respect, trust, and honest feedback make great teams stronger.
- Go Beyond — because good is never enough when excellence is the standard.
- Craft Together — because the best ideas don't happen in silos.
- Enjoy the Journey — because growth lives outside the comfort zone.
- Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.
Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.
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