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About us:
Who is GBM Group I hear you ask? Well, you probably already know who we are, without realising it!
We own and operate a network of highly-engaged youth communities on social media. We have numerous pages including Great British Memes, That Girl Page, That Student Page and MORE, which across all social channels reach over 500 million every month. The vast majority of our social following also comes from within our home market - the UK.
At GBM, we take pride in what we do and make sure the client's needs are met while considering the needs and wants of our nurtured communities/audiences. All campaigns have a lot of care and attention to detail with nothing going live unless the GBM team are 100% happy with everything.
So to sum it up for ya, we are a young start-up who are chronically online making organic and paid memes and video content for the masses…
Sound like a bit of you? Read below! (please read to the end if you'd like to stand out from other candidates...!)
Job Description
The role:
We’re looking for an experienced Content Creator who lives and breathes social storytelling. Someone who can take an idea from a spark in a brainstorm all the way through to filming, editing, publishing and community management.
This is an internal role that will sit directly across both our Editorial and Creative teams, working across organic and branded content. You’ll play a hands-on role in creating content for our 18 editorial pages, as well as supporting the branded content we produce for our clients.
You’ll be involved in the entire content creation process, from ideation and developing social-first concepts, through to production, filming, editing, posting and community management and sourcing organic content for our pages. You’ll work across both short-form and long-form content.
Our ideal candidate has a strong background in social content creation, with experience across video production, filming and editing, social media management and process, alongside a good understanding of low-fi graphic design and wider social formats. With a minimum of 2/3 years experience working in-house, agency-side or within a publisher environment.
You’ll work closely with both the Editorial and Creative teams to develop and deliver content across our owned pages and branded partnerships. This could mean coming up with a TikTok series for one of our editorial channels one day, filming content for a client campaign the next, or editing a longer-form piece of content for one of our platforms. Taking ownership of a project from initial idea through to final delivery, while also jumping in to support the wider team when needed.
The role is highly hands-on and execution-focused. You’ll be expected to confidently ideate, write, shoot, produce, edit, publish and community manage content, while understanding how each stage contributes to the overall performance of a piece of content.
Alongside being a whizz behind the camera this role will also require you to be in front of the camera, whether that be hosting a vox pop, press junket interviews or starring in branded content. You’ll also support the development and production of branded content, working alongside the Creative team to bring client ideas and campaigns to life. From helping shape concepts and pitches to attending shoots, creating assets and delivering final edits, you’ll have the opportunity to work across the full creative process.
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You should be comfortable planning and attending shoots, filming in public spaces and working collaboratively with the wider team. You’ll be organised, proactive and confident managing your own workload and deadlines, while being willing to get involved wherever needed.
Ultimately, we’re looking for someone who is obsessed with making great content. Someone who understands social instinctively, is excited by both editorial and branded work, and wants to be involved in every part of the process - from the first idea to the final post and everything in between.
Key responsibilities include:
- Own the content creation process - from ideation through to production, filming, editing and publishing.
- Create content across both Editorial and Creative, working across organic and branded content.
- Develop social-first ideas that tap into culture, trends, conversations and behaviours to create content that people want to watch.
- Create both short-form and long-form content, adapting your approach to different platforms, audiences and formats.
- Source organic content for our editorial pages, identifying moments, trends and content that will resonate.
- Film and produce content, from low-fi social content and UGC through to more structured shoots, branded campaigns and editorial formats.
- Be confident both behind and in front of the camera (vox pops, conducting press junket interviews and appearing in branded UGC and static content).
- Edit social-first video content, creating engaging, platform-native edits with a strong understanding of pacing, hooks, storytelling, sound and trends.
- Write and develop content, including social copy, scripts, captions and concepts that feel native to each platform and audience.
- Support low-fi graphic design and static content creation, with a strong eye for visual storytelling and what works across social.
- Support branded content production, working alongside the Creative team to bring client campaigns and concepts to life from pitch through to final delivery.
- Work collaboratively across the Editorial and Creative teams, contributing ideas while taking ownership of your own projects, timelines and deliverables.
- Plan and attend shoots, including filming in public spaces, and take responsibility for the practical production of content.
- Publish and manage content across social platforms, ensuring content is posted accurately, consistently and in line with platform best practice.
- Community manage our pages, actively engaging with audiences, monitoring conversations and helping build strong, engaged communities.
- Stay ahead of social trends and platform developments, constantly looking for new formats, cultural moments and opportunities to improve our content.
- Use performance and audience insights to inform content, understanding what makes content work and applying those learnings to future output.
- Manage multiple projects and deadlines, staying organised and proactive in a fast-paced environment while supporting the wider team wherever needed.
This is not an exhaustive job description list and you will be required to undertake other duties that may be assigned to you from time to time.
What we’re looking for:
- Shows a can-do attitude and goes the extra mile to achieve objectives.
- Leading on creative process.
- An out of the box thinker, with an eye for detail and willingness to cause a bit of chaos.
- 2/3+ years of experience in branded content, social media or creative production (ideally in the publisher or agency space).
- A deep understanding of social culture, storytelling and audience behaviour.
- Experience across the full creative process: ideation, planning, production and editing.
- Strong CapCut and Canva skills.
- An instinct for what works online, you know when to be bold, subtle and/or fast.
- Communicates effectively at all levels, with strong written and verbal skills.
- Strong understanding and interest in the world of digital and use of social channels e.g. Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit.
- Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response.
- Experience in content creation, channel management and client management.
- Adept critical evaluation skills with an understanding of how to identify success and improve on learnings from past content.
- Confident both in front of and behind the camera, with the ability to create engaging first-person content and capture compelling vox pops when needed.
- Passionate about great work and delivering strong business outcomes for clients.
- An aptitude to learn in a fast-paced environment.
- Shows initiative and doesn’t wait to be instructed.
- Be genuinely passionate about GBM and our exciting future.
- Enjoy working collaboratively and be a lovely, bright spark that will add value to the company.
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What success looks like:
Success in this role will be measured by the number of high-performing content campaigns that speak engagement and conversation. By successful ideas and being proactive in creating concepts and buying in potential clients. You’re a creative force within the team, contributing ideas that make people stop.
The ideal candidate is a self-starter who thrives both independently and as part of a team. You live and breathe social media, stay on top of trends, and understand what makes content resonate.
We’re already in a strong position with an impressive client roster, but we’re ready to take things to the next level and we’re looking for someone eager to grow with us.
As a small team, we all wear multiple hats. We value open-minded individuals who aren’t afraid to dive into a variety of tasks that contribute to the broader success of the business. This collaborative environment also opens the door for personal and professional development, whether that’s taking ownership of accounts aligned with your interests or exploring new areas within the industry.
What’s in it for you?
- Central London office in London Bridge.
- Hybrid / flexible working.
- Competitive salary package.
- Company pension contribution.
- Company Macbook.
- Maternity leave.
- Team socials.
- Complimentary annual eye tests.
- Birthday voucher.
Want to impress us?
A short video application where you can really let your creativity shine. Whether it’s jumping on the latest trend, putting together a quirky edit, or coming up with something totally out-of-the-box, this is your moment to wow us. No rules here, the more fun and chaotic, the better!
We would love a video of you telling us the funniest story with your friends, family or whoever. No rules here, the more fun and chaotic, the better! We want to see your personality shine. We look forward to being made laugh!
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