Digital Rewards Group Ltd
Content Creator
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Content Creator
Full-time, permanent
Hybrid
Salary up to £30k DOE
Reporting to: Head of Marketing
Kids Pass is one of the UK’s leading family subscription platforms, helping families save on thousands of days out, attractions, cinema trips and everyday essentials. We’re looking for a creative, hands-on Content Creator to bring that proposition to life across social media and our wider marketing channels.
About the Role
This role is responsible for creating content that families genuinely find useful, entertaining and worth sharing.
You’ll produce a regular stream of short-form video, photography and social content covering days out, family activities, money-saving ideas and the realities of family life. You’ll be comfortable appearing on camera when needed, but equally confident filming families, attractions, creators and members of the wider Kids Pass team.
This is a hands-on role for someone who understands how social content works. You’ll take ideas from concept through to filming, editing, publishing and performance analysis, responding quickly to trends while building recognisable Kids Pass content formats over time.
What You’ll Do
- Create short-form video for TikTok, Instagram Reels, Facebook Reels and YouTube Shorts.
- Plan, film and edit content at attractions, events and family destinations across the UK.
- Develop useful content that helps families decide what to do, where to go and how to save.
- Turn Kids Pass offers and partner activity into engaging content, rather than traditional promotional posts.
- Create recurring formats and series that audiences begin to recognise and return to.
- Respond quickly to trends, seasonal moments and conversations relevant to UK families.
- Produce content around school holidays, weekends, rainy days, travel, back-to-school and everyday family spending.
- Work with parents, families, influencers and content creators to produce authentic user-led content.
- Brief and coordinate contributors where additional content is required.
- Repurpose content across social, CRM, paid media, PR and the Kids Pass website.
- Support campaign launches with creative concepts and channel-specific assets.
- Work with the SEO and CRM teams to turn search, customer and performance insight into content ideas.
- Monitor performance and use the results to improve future content.
- Maintain a clear content calendar while leaving room for reactive opportunities.
- Ensure all content follows brand, advertising, safeguarding and usage-rights requirements.
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What We’re Looking For
- Experience creating social-first content for a brand, publisher, agency or your own established channels.
- Strong short-form video skills, including filming and editing.
- A good understanding of TikTok, Instagram, Facebook and emerging social formats.
- The ability to identify a strong hook and communicate an idea quickly.
- Confident, natural copywriting that does not feel overly corporate or sales-led.
- Comfortable appearing on camera and directing other people.
- Able to balance planned campaigns with fast, reactive content.
- Good knowledge of social trends and UK family culture.
- Organised enough to manage multiple shoots, deadlines and stakeholders.
- Commercially aware, with an understanding that content should ultimately support customer acquisition, engagement and retention.
- Willing to travel to attractions and family destinations when required.
- Experience within family, leisure, travel, lifestyle or consumer subscription brands would be useful but is not essential.
- Being a parent is not a requirement; understanding what makes content useful and relevant to families is.
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What Success Looks Like
- A consistent flow of distinctive, high-quality content across priority channels.
- Increased reach and engagement among UK families.
- Growth in relevant social followers and brand searches.
- More content being saved, shared and used to plan family activities.
- Stronger traffic and trial sign-ups generated through organic social.
- Improved engagement with Kids Pass outside peak holiday periods.
- A growing library of reusable creative for CRM, paid media, PR and partner campaigns.
- Clear evidence that content is contributing to both acquisition and member retention.
Why Join Kids Pass?
This is an opportunity to help shape the next stage of a growing consumer brand. You’ll have the freedom to test ideas, create new formats and get out into the real world to produce content — rather than spending every day adapting stock imagery or writing promotional posts.
You’ll help Kids Pass become a brand families turn to not only for discounts, but for inspiration, planning and practical ways to make family life more affordable.
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