We Generate
Content Creator
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We Generate is looking for a Social-First Content Creator
We Generate is looking for a social-first Content Creator to work across our editorial Instagram platforms, including Made In Poor Taste (1.2m followers) and Made In Her Taste, as well as selected branded campaigns.
First and foremost, we’re looking for someone who knows how to spot great content. You’ll spend a large part of your time finding emerging stories, videos and social trends before they reach every other page, then turning them into content that feels unmistakably right for our audiences.
You’ll need a strong understanding of British humour, internet culture and what makes people stop, share, tag their friends and join the conversation. You should understand the difference between simply reposting something and giving it a new angle, headline or treatment that makes it feel native to Made In Poor Taste or Made In Her Taste.
This is a hands-on, execution-focused position. Alongside sourcing and publishing content, you’ll help develop new ideas and repeatable formats for the pages, film and edit social-first videos, appear on camera and occasionally take content into the real world by working with members of the public.
Key Responsibilities
- Find emerging social content, stories and trends quickly, before they become widely covered by other pages.
- Understand which content is right for Made In Poor Taste, Made In Her Taste or neither.
- Reframe stories and videos with original headlines, captions, commentary and creative treatments that match each page’s tone.
- Monitor TikTok, Instagram, X, Reddit, publishers and other online communities for reactive opportunities.
- Create memes, videos, carousels and other platform-native social content.
- Develop original ideas and recurring formats that can become recognisable parts of the pages.
- Take ideas from concept through to production, editing and publishing.
- Film both quick, low-fi content and more structured social shoots.
- Appear on camera and contribute confidently to presenter-led content.
- Take part in street interviews, public challenges and other real-world formats.
- Edit short-form content for TikTok, Instagram Reels and YouTube Shorts.
- Write scripts, captions, hooks and on-screen copy in the appropriate brand voice.
- Support branded campaigns without losing the natural tone that makes the editorial pages successful.
- Publish content and help manage audience responses and community conversations.
- Review performance data to understand what worked and apply those learnings to future content.
- Manage multiple daily deadlines in a fast-moving editorial environment.
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What We’re Looking For
- A minimum of one to two years’ relevant experience within a publisher, social agency, brand team or successful social page.
- Demonstrable experience finding, creating or growing high-performing social content.
- Excellent editorial judgement and the ability to recognise strong content quickly.
- A genuine understanding of British humour, online culture and social-page behaviour.
- The ability to write natural, engaging copy that does not sound overly corporate or forced.
- Strong short-form filming and editing skills.
- Confidence appearing on camera and working with members of the public.
- The creativity to develop original ideas rather than relying entirely on existing trends.
- The ability to work quickly while maintaining accuracy and quality.
- A good understanding of TikTok, Instagram, YouTube and how content needs to change between platforms.
- Strong organisation, ownership and the ability to manage content from idea through to publication.
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Application Requirements
Please send your CV and examples of social content you have personally sourced, created or developed to jobs@we-we-generate.com.
Where possible, explain your individual contribution and include any relevant performance results. Examples may come from an employer, agency, publisher or social page you have built yourself.
Shortlisted applicants will be asked to complete a short practical video task: Find a story, trend or piece of social content from the past 72 hours that you believe would work for either Made In Poor Taste or Made In Her Taste.
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