Content Creator Apprenticeship

Content Development and Creative Storytelling

• Work alongside the Football Development and Football Services teams to help create strong content that showcases the work of these teams and the work of the football community.
• Deliver filming and photography for the organisation at key events and across key programmes, ensuring high level production and finished products that can be used by Suffolk FA. There will be development opportunities in this role to develop and enhance these skills.
• Lead interviews and conversations with clubs, partners and stakeholders across the game, creating engaging content to support the work of the organisation.
• Assist in the development of storyboards and productions, working alongside the Communications and Impact Officer to bring these to life on-screen and online.
• Alongside the Communications and Impact Officer, deliver high-quality engagement around the Suffolk Cups, including supporting the delivery and development of content during matches.
• Work with affiliated Suffolk clubs to showcase their work and successes to external partners.

Where you'll work

THE BUNTINGS

CEDARS PARK

STOWMARKET

SUFFOLK

IP14 5GZ

What you'll learn

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.

Your earnings

Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).

After completing a Content Creator Apprenticeship, learners can progress into roles such as Content Creator, Social Media Executive, Digital Marketing Assistant, Marketing Executive, or Communications Assistant. With further experience, they may progress into senior marketing, content management, or digital media roles.