You'll continue to act as a mini producer where required, planning shoots, coordinating talent, locations, freelancers and equipment, and keeping production organised and on budget.

ESSENTIAL

• A strong portfolio/showreel of social-first video content you have personally created and edited
• Proven self-shooting ability — confident planning, filming and directing content on both camera and phone
• Advanced video editing skills (e.g. Premiere Pro, After Effects, CapCut or equivalent), including short-form social formats
• Strong creative instincts across both organic and performance content - able to take a strategic brief, develop compelling executions and understand how the treatment should change depending on the channel and objective
• Strong understanding of paid-social and direct-response creative, including hooks, pacing, UGC-native formats, product demonstration, social proof, calls to action and rapid creative iteration
• Experience creating or editing paid-social for Meta, TikTok or other performance channels, with an understanding of how performance creative differs from organic content
• Production management experience — organising shoots, talent, locations, freelancers, budgets and logistics
• Practical motion-graphic capability – confident adding animated text, graphics, product call-outs and other motion treatments appropriate for social-first videos and paid creative

DESIRABLE

• Photography and stills capability alongside video
• Experience in food, wellness or lifestyle/beauty brands
• Genuine interest in an ancestrally influenced lifestyle the wider health and wellness space

KEY ROLES AND RESPONSIBILITIES

Creative Development Across Brand & Performance

• Work from the organic/social strategy and briefs set by the organic channel owner, contributing strong creative ideas, treatments, formats and executions.
• Work from the Performance Creative Strategist's testing roadmap and briefs to turn hypotheses, hooks, propositions and customer insights into paid-social creative.
• Bring creative judgement to both pipelines: challenge briefs, originate executions and continually improve how ideas are brought to life.
• Understand that Brand and Performance have different objectives and creative rhythms, and adapt the execution accordingly.
• Actively share ideas and learnings across the two pipelines so organic winners can inspire paid creative and performance learnings can inform Brand content.
• Stay close to platform trends, culture, creative formats and category activity without simply copying what everyone else is doing.

Content Creation & Video Editing

• Create content end-to-end: develop executions, script, storyboard, shoot, direct, edit and deliver finished assets.
• Produce social-native content at pace across both organic and paid channels.
• Create founder, team, product, expert and creator-led video using both professional camera equipment and phone-native production.
• Create and iterate paid-social assets including hook variants, direct-response edits, UGC-style content, product demonstrations, testimonials, social proof and winning-ad iterations.
• Create organic content including recurring social series, founder storytelling, education, product stories, launches, cultural moments and behind-the-scenes content.
• Build cut-downs, remixes and variations from existing footage rather than assuming every new asset requires a new shoot.
• Maintain the Hunter & Gather creative standard across both Brand and Performance, understanding that high-performing creative does not have to mean off-brand creative.

Brand & Studio Production

• Lead and support content production for launches, campaigns, founder content, product storytelling and hero brand moments.
• Make regular use of Hunter & Gather's in-house studio to produce founder, team, expert, product and creator content.
• Help establish repeatable studio setups for lighting, sound, camera and set so content can be created quickly without every shoot becoming a major production.
• Capture shoots intelligently so footage can serve multiple channels and objectives, including organic, paid social, CRM, site, Amazon and PR.
• Work with the Performance Creative Strategist ahead of relevant shoots to ensure useful performance hooks, formats and executions are captured while talent and cameras are available.

Production (“Mini Producer”)

• Plan and run shoots end to end: schedules, talent, locations, kit, freelancers and budgets
• Manage freelance creative and production resource where needed to scale output
• Keep an organised asset library so content is easy to find, repurpose and amplify
• Use freelancers and external production resource intelligently when the concept requires skills or capacity beyond the internal team

Cross-Team Collaboration

• Collaborate closely with the Social & Advocacy Manager to turn organic strategy and content briefs into excellent creative.
• Collaborate closely with the Performance Creative Strategist to turn the paid testing roadmap into video and motion assets at the pace Growth requires.
• Work with the internal designers to develop world-class static assets
• Work with creator footage supplied through our advocacy/creator ecosystem, adapting and editing it for Brand and Performance where appropriate.
• Collaborate with external creative partners where useful, while helping build more of Hunter & Gather's creative capability internally.
• Share footage, assets and learnings across Brand and Performance so the two creative systems strengthen one another.