Horizon
Content & CRM Manager
United Kingdom
Posted 1 day ago
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Role Profile: Content and CRM Manager
Reports To
Marketing Manager
Direct Reports
None
Based
South UK – Primary Office: London
Requirement
To be in London office when required. 1-2 times per month.
Role Purpose
The Content & CRM Manager will own Horizon's content engine and the day-to-day operation of HubSpot across Marketing.
The role is responsible for turning Horizon's strategy, product roadmap, client successes and market expertise into high-quality content, campaigns and nurture journeys that build visibility, support sales conversations and generate demand.
Working closely with the Marketing Manager, Director of Marketing, Revenue Growth, Client Strategy and Product teams, the Content & CRM Manager will manage the full content process from planning and creation through to publication, distribution, automation and measurement.
The role combines strong editorial judgement and hands-on content creation with practical CRM and marketing automation capability. It will also own routine website publishing and ensure that campaign and lead data is organised, useful and acted upon.
This is a delivery-focused role for someone who can extract ideas from busy subject-matter experts, create polished assets in different formats and use HubSpot to move audiences from initial interest towards a meaningful sales conversation.
Key Responsibilities
Content Strategy and Editorial Planning
- Own the detailed content and editorial calendar within the wider marketing plan.
- Develop content themes aligned to Horizon's commercial priorities, target sectors and product roadmap.
- Plan content for different audiences and stages of the buyer journey.
- Maintain a balanced pipeline of thought leadership, product, sector, client and campaign content.
- Identify opportunities to repurpose core ideas across multiple channels and formats.
Content Creation and Thought Leadership
- Write, edit and publish articles, insight pieces, reports, guides, newsletters and opinion content.
- Own the production of the Horizon Intelligence Brief and other recurring editorial formats.
- Interview leaders, product specialists and client teams to turn their expertise into accessible content.
- Support senior leaders with LinkedIn posts, articles, speaking content and personal thought leadership.
- Maintain a consistent voice and apply Horizon's narrative, positioning and messaging accurately.
- Use AI tools appropriately to improve research, drafting and repurposing while retaining editorial judgement and quality control.
HubSpot and CRM Operations
- Own HubSpot's day-to-day marketing operation, administration and continuous improvement.
- Build and manage marketing emails, lists, forms, landing pages, workflows and automation.
- Maintain audience segmentation, consent, campaign structures and marketing data quality.
- Manage lead capture, nurture activity, scoring and handover processes with Sales.
- Create practical campaign and contact dashboards for Marketing and Revenue Growth.
- Document key processes and help colleagues use HubSpot consistently.
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Campaign Activation and Nurture
- Turn campaign briefs into channel plans, content assets and HubSpot journeys.
- Build email sequences and follow-up programmes for campaigns, events, webinars and content downloads.
- Coordinate audience selection, testing, scheduling and campaign quality assurance.
- Monitor engagement and conversion, and recommend changes during and after campaigns.
- Ensure leads and engagement signals are visible to Sales and supported by agreed follow-up actions.
Website and Digital Publishing
- Own routine website content management and publishing.
- Create and update campaign pages, product pages, case studies, articles and forms.
- Work with the Marketing Manager and external partners on website improvements, SEO and conversion optimisation.
- Maintain content accuracy, links, calls to action and a consistent user experience.
- Use website and HubSpot data to identify improvements to journeys and conversion points.
Sales Product and Client Content
- Create and maintain sales presentations, credentials, one-page overviews, product sheets and campaign materials.
- Develop case studies, customer success stories, use cases and proof points with Client Strategy and client teams.
- Translate product capabilities and roadmap developments into clear customer-facing content.
- Support launches of new Horizon capabilities, sector propositions and AI services.
- Maintain an organised, current library of approved sales and marketing assets.
Social Video and Multimedia
- Plan and create content for Horizon's LinkedIn presence and relevant executive profiles.
- Repurpose long-form material into social posts, carousels, short videos and other campaign assets.
- Support webinar, podcast, interview and product demonstration content.
- Brief and coordinate designers, videographers or specialist freelancers where required.
- Maintain an appropriate publishing rhythm and respond to performance insights.
Content and CRM Performance
- Measure content reach, engagement, website behaviour, email performance, lead capture and nurture progression.
- Report clearly on which topics, formats, audiences and journeys are performing.
- Maintain accurate campaign tagging and attribution practices within HubSpot.
- Use findings to improve the editorial plan, campaign execution and audience journeys.
Key Measures of Success
Content
- A consistent flow of high-quality content is delivered against agreed priorities.
- Horizon's internal expertise is converted into useful external content without relying on the Director to write every asset.
- Thought leadership, case studies, product content and sales assets are current and easy to find.
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HubSpot and Campaigns
- HubSpot is maintained accurately and used consistently for campaign delivery, nurture and reporting.
- Campaigns have clear audiences, working journeys, reliable tracking and timely sales handover.
- Email engagement, lead capture and conversion performance improve over time.
Website and Digital
- Website content remains current, accurate and aligned to Horizon's proposition.
- Campaign landing pages and calls to action support measurable engagement and conversion.
- Digital performance insights lead to practical improvements in content and journeys.
Commercial Support
- Sales has a dependable supply of relevant, approved materials and campaign follow-up.
- Content supports target-account conversations and creates identifiable engagement from priority audiences.
- Marketing and CRM reporting provides a credible view of contribution to pipeline.
Experience and Skills
Essential
- At least 4 years' experience in content marketing, CRM, digital marketing or marketing automation.
- Strong hands-on experience using HubSpot Marketing Hub, including email, lists, forms, landing pages, workflows and reporting.
- Excellent copywriting, editing and storytelling skills across long-form and short-form content.
- Experience creating B2B content for lead generation, nurture and sales enablement.
- Experience managing editorial calendars and taking content from initial brief to publication and measurement.
- Experience maintaining website content through a content management system such as WordPress.
- A practical understanding of segmentation, data quality, consent and marketing-to-sales handover.
- Strong project and stakeholder management skills, including the confidence to gather input from senior specialists.
- Ability to manage several workstreams, meet deadlines and maintain close attention to detail.
- Experience using AI tools responsibly to support content creation and marketing workflows.
Desirable
- Experience within B2B technology, SaaS, software, data or marketing technology.
- HubSpot certification or evidence of advanced practical platform knowledge.
- Product marketing or customer case study experience.
- Experience with SEO, paid media, webinars, video or podcast production.
- Basic design capability using tools such as Adobe Express, Canva or similar platforms.
- Understanding of customer intelligence, CRM, CDP, analytics or AI.
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