The content designer will be responsible for assuring content quality and best practice. Together with other UCD professions, you’ll ensure quality, innovation, and creativity in how we approach all aspects of design and how we bring concepts to life for stakeholders to effect change.

You’ll embody inclusive behaviours. You’ll have a working knowledge of the importance of inclusive design practices, taking pride in ensuring your design work is representative of a wide range of people and communities.

You’ll be an active part of the UCD community sharing insights and practices within the community and across the organisation.

This role is aligned to Government Digital and Data Profession Capability Framework - content designer.

Please note, the above is not exhaustive.

As a Content Designer, You Will

• Lead on the creation and iteration of content for projects
• Ensure content design best practice and principles are applied within your project
• Develop and contribute to content strategies based on research and data, to support service transformation balancing user needs with business, operational and technical requirements
• Use collaborative design tools and techniques to explore problems and opportunities, and create content assets to test and iterate ideas and solutions
• Build relationships and work closely with stakeholders demonstrating the value of user-centred content design within the organisation and beyond
• Advocate for the needs of users to be embedded within your project
• Work with user researchers and designers to discover and analyse insights to identify common themes, pain points and user needs
• Support the review the work of others to ensure it is user focused, accurate, and meets government and NHS style, design standards and accessibility requirements
• Make actionable recommendations based on insights and communicate these to stakeholders clearly and confidently
• Actively contribute to the UKHSA’s community of practice, advocate for content design and support the creation of the right environment and processes to establish the profession within UKHSA

Main duties of the job

As a content designer, you’ll work as part of a multidisciplinary squad collaborating with teams across UKHSA. Content designers make things easier for people to understand and use. They are practitioners who can take a high-level view of how a user’s content journey maps to government processes.

They write clear, usable content for transactional and information services and assure the quality of others’ work. They use data and user research to make content decisions.

The content designer will be responsible for assuring content quality and best practice. Together with other UCD professions, you’ll ensure quality, innovation, and creativity in how we approach all aspects of design and how we bring concepts to life for stakeholders to effect change.

You’ll embody inclusive behaviours. You’ll have a working knowledge of the importance of inclusive design practices, taking pride in ensuring your design work is representative of a wide range of people and communities.

You’ll be an active part of the UCD community sharing insights and practices within the community and across the organisation.

This role is aligned to Government Digital and Data Profession Capability Framework - content designer.

Please note, the above is not exhaustive.

Person specification

Essential Role Criteria

To be considered for this role, you’ll need:

• Experience of user-centred content design methods, best practice and appropriate tooling to explore problems and opportunities within complex organisations
• Experience of writing and editing accessible and usable content using a style guide and design standards, using data and evidence to make strategic content decisions
• Experience of working in a multidisciplinary team including user researchers, to discover user needs, map and define user journeys and create quality user experiences
• Experience of developing content strategies to plan, create, deliver, measure and manage content, to meet user needs and business objectives
• Experience of managing stakeholder relationships and influencing others to gain support for user-centred standards, strategies, and ways of working
• To understand different prototyping techniques and how to use them
• To be able to demonstrate the importance of designing inclusive, equitable, accessible and sustainable public services

Desirable Role Criteria

You may also have experience of:

• Structuring and managing content across its lifecycle, using content management systems and information architecture to help users find what they need
• Government service assessments
• Working in an agile environment

Alongside your salary of £41,983, UK Health Security Agency contributes £12,162 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).

• Learning and development tailored to your role
• An environment with flexible working options
• A culture encouraging inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

This vacancy will be assessed using a competency-based framework which will assess your qualifications, knowledge and experience and / or skills and abilities outlined in the essential criteria.

Stage 1: Application & Sift

Competency Based

You will be required to complete an application form. You will be assessed on the listed 7 essential criteria, and this will be in the form of a:

Application form (Employer/ Activity history’ section on the application) 750 word supporting statement. Do not exceed 750 words. We will not consider any words over and above this number.

This should outline how you consider your skills, experience and knowledge provide evidence of your suitability for the role, with reference to the essential criteria.

You will receive a joint score for your application form and statement. (The application form is the kind of information you would put into your C.V –please be advised you will not be able to upload your CV. Please complete the application form in as much detail as possible). Please do not email us your CV.

Longlisting:

In the event of a large number of applications, we will longlist into 3 piles of:

• Meets all essential criteria
• Meets some essential criteria
• Meets no essential criteria

If used, the pile(s) ‘Meets all essential criteria’ will proceed to shortlisting.

Shortlisting

In the event of a large number