DWP Digital
Content Designer
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DWP. Digital with Purpose.
We are looking for a Content Designer to join our team and create clear, accessible, and user-centred content that will help people interact with government services.
Our DWP Digital teams use fresh ideas and leading-edge tech to build and maintain digital solutions that will be used by nearly every person in the UK, every day and at key moments in their lives.
DWP is the UK’s largest government department. We help people into work, and make payments worth over £195bn a year to support and empower millions of people.
The scale of what we do is extraordinary, and our purpose is unique. We’d love you to join us.
What skills, knowledge and experience will you need?
- Have substantial experience of creating accessible and plain English content, following content processes, and applying patterns and style guidelines.
- Have used quantitative and qualitative data to make content decisions.
- Have used different ways of showing, explaining, and testing your content.
- Have engaged in a community of practice, including reviewing other people's content and getting your own content reviewed.
- Have collaborated with people in other disciplines.
- Have advocated for user-centred, evidence-based content with your stakeholders.
- Can explain how the work you do helps your organisation achieve the right outcomes.
You and your role
Our Content Designers work as part of multi-disciplinary teams to design, develop, and improve content across the end-to-end user journey, making sure information and DWP services are easy to understand and use.
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Using evidence from user research, analytics, and stakeholder engagement, you will create content for a range of channels and touchpoints. These include GOV.UK pages, digital services, application forms, emails, letters, navigation, and in-service messaging.
You design content that meets user needs and drives efficient interactions, while adhering to GOV.UK and DWP content standards, style guides, and design systems.
You will work closely with colleagues from a range of disciplines and engage with stakeholders to develop, test, and refine content, using evidence to explain and support design decisions.
You will also be part of a thriving Content Design and User-Centred Design community, with opportunities to collaborate, share best practice, and learn from experienced practitioners across DWP and government.
Through regular peer reviews, community events, and professional development opportunities, you will be supported to grow your skills and your career, broaden your expertise, and shape the future of content design in public services.
Details. Wages. Perks.
Location: You’ll join us in one of our brilliant digital hubs in Birmingham, Blackpool, Leeds, Manchester, Newcastle, or Sheffield, whichever is most convenient for you.
Hybrid Working: We work a hybrid model – you'll spend some time working at home (40%) and some time collaborating face to face in a hub (60%).
Pay: We offer competitive pay of up to £46,547.
Pension: You’ll get a brilliant civil service pension with employer contributions of 28.97%.
Holidays: A generous leave package starting at 26 days rising to 31 days over time.
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You can also take up to 3 extra days off a month on flexi-time. You’ll also get all the usual public holidays.
We have a broad benefits package built around your work-life balance which includes:
- Flexible working including flexible hours and flex-friendly policies
- Time off volunteering and charitable giving
- Bring your authentic self to work with ‘I Can Be Me in DWP’
- Discounts and savings on shopping, fun days out, and more
- Interest-free loans to buy a bike or a season ticket, so it’s even easier for you to get to work and start making a difference
- Sports and social activities
- Professional development, coaching, mentoring, and career progression opportunities.
And we have an award-winning environment and culture:
- DWP have been recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards
- Diverse and Inclusive Leadership at Digital Leaders Awards 2024
- Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025
- Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards
Process:
We know your time is valuable, so our application and selection process is just two stages:
- Apply: complete your application on Civil Service Jobs. There’ll be full instructions when you click through.
- Interview: a single stage interview online.
CLICK APPLY for more information and to start your application.
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