Victoria and Albert Museum
Content Designer
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The Role
We are looking for a Content Designer to design and improve audience-centred content experiences on V&A websites and other key digital touchpoints.
If you’re a strategic thinker and a natural collaborator who can interpret audience insights, data and user research to improve visitor journeys, then we’d love to hear from you!
The Content Designer designs and improves audience-centred content experiences that help people discover, understand and engage with the V&A across its digital experiences and visitor journeys. Working across websites and other digital touchpoints, the role shapes how existing and new content is structured, presented and connected so that audiences can easily find the information they need, complete key journeys and move confidently between digital experiences and the museum's venues. By reducing friction and improving the quality, clarity and accessibility of content, the role plays a key part in strengthening audience progression across the V&A's digital and physical experiences.
Bringing specialist expertise in content design, information architecture and user-centred design, the role works collaboratively with Product, Design and Technology, Digital Content and colleagues across the museum to design, test and continually improve content experiences. Using audience insight, user research and performance data, the role ensures content meets user needs while supporting organisational priorities, helping create joined-up experiences before, during and after a visit, and strengthening the connection between the V&A's digital experiences and its museums.
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Full Job description available on the website.
Who are we looking for?
Skills
- Expert in writing in plain language that users understand and making information accessible to all
- Highly skilled in designing content that meets user needs and presenting the right information in the right formats for a range of user needs
- Understands and identifies a range of users who might access content and services, and can identify their needs based on evidence
- Proficient in a range of prototyping methods – from initial sketches to fully coded prototypes – and able to present content in context to support user understanding
- Strong strategic thinking, with the ability to balance user needs, organisational priorities and business objectives when designing content experiences
- Experience working within multidisciplinary product teams, using agile approaches where appropriate to iteratively improve content experiences
- A good understanding of data and user research, and how to implement insights to optimise content that will serve audience’s needs
- Significant interpersonal and consultative skills, including the ability to communicate, present, negotiate, influence and build credibility with colleagues and external parties
- Strong understanding of accessibility, information architecture and digital content governance
- Confident using appropriate content management systems, analytics and digital publishing tools
Experience
- Experience of designing content that meets user needs, in a range of formats, to support potentially complex processes or services, making them easy for users to understand and access
- Experience editing, publishing and iterating digital content using content management systems, with a practical understanding of digital content production processes
- Experience of user research methodologies and turning user insight and research data (across quant and qual) into clear findings to make informed content decisions
- Experience of translating user stories and propose content design approaches to meet these needs, balancing sometimes competing priorities between user and organisational needs
- Significant experience of managing and prioritising a high workload and multiple complex issues and tasks in a changing environment with tight deadlines
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Desirable
- Experience working within the cultural or heritage sector
- Experience working within multidisciplinary agile product teams
What’s in it for you?
- 29 days of holiday + public holidays each year
- 5.5% employee pension contribution, 10% employer pension contribution (post-probation)
- Life assurance scheme (to value of 4 x annual salary)
- Family-friendly policies e.g. enhanced maternity + paid carers leave
- Free sanitary products for all employees across our sites
- Free entrance to many major museums and exhibitions
- Benefits platform offering discounts at major retailers
- & many more
Full job description and list of benefits on our website
When do applications close?
9 October @ 23:59
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