HM Revenue & Customs
Content Designer
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About The Job
Discover a career in your hands at HMRC. Whether you're seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it's really like to work at HMRC.
Visit our YouTube channel to watch the full series and come and discover your potential.
At HMRC, we are committed to creating a great place to work for all our colleagues; an inclusive and respectful environment that reflects the diversity of the society we serve. We want to maximise the potential of everyone who works for us, and we offer a range of flexible working patterns and support to make an exciting career at HMRC accessible to you.
Diverse perspectives and experiences are critical to our success, and we encourage applications from all people from all backgrounds with the experience and skills needed to perform this role.
HMRC is one of the largest organisations in the UK and the biggest digital operation in Government. Our digital business runs the IT behind tax and benefits services for 45 million individual and 5 million business customers.
We're making HMRC services and information simpler, clearer and faster for our colleagues. To do that, we need content designers who will help us design end-to-end services based on user needs.
We want you to come and be part of a multi-disciplinary team and transform the way we deliver HR, Finance, and Procurement services to our colleagues in HMRC, Department for Transport, and Ministry of Housing, Communities, and Local Government - a group of departments known as the Unity Cluster.
This is a collaborative initiative which aims to create a shared operation model, leveraging cloud technology to enhance efficiency and decision making across these departments.
Job Description
Content designers work on content that helps to form the end-to-end journey of a service, helping users complete their goal and government to deliver a policy intent.
Their work may involve the creation of, or change to, a transaction, product or single piece of content which could be from across digital and offline channels and be provided by different parts of government.
Content Designer is a role for an individual with proven experience in designing content to meet user needs.
In this role, you will work collaboratively with other user-centred design professionals and business stakeholders to define what will be developed to meet users' needs. You will produce clear and meaningful content based on user needs, and feed into content strategies.
You will actively engage with and contribute to our active and supportive content design community in HMRC and across government.
Person Specification
As a Content Designer, You Will
- Line manage, support and mentor Junior Content Designers.
- Map user journeys and processes.
- Use best practice, data and research to design and iterate usable and accessible content.
- Feed into content strategies for portfolios of work to inform end-to-end journeys.
- Build collaborative relationships with stakeholders, including through workshops and pair-writing sessions.
You Will Also Be Expected To
- Actively participate in the HMRC and cross-government design communities, both digitally and face-to-face.
- Proactively seek new learning opportunities and look to continually improve by gaining feedback from your peers and the business.
Essential Criteria:
You Must Have
- Demonstrable skill and experience in developing accessible content for online guidance or transactions and working to style and standard guidelines.
- Experience of journey mapping and needs analysis - being able to take existing content and identify gaps and overlaps.
- Experience of talking about your design decisions and approach to stakeholders of various levels, and convincing them that user needs and a user-centred approach are the right way to design content.
- Experience and an ability to use metrics and user feedback to inform content design.
- Experience of coaching and mentoring other content designers, growing skills, and providing constructive feedback on work.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Further Location Information
Please ensure that you only apply for a location that you are willing and able to work from, as we will only make one offer of employment. Any additional notes included in a 'Further Location Preferences (optional)' field within the application form, will not be considered. Please be aware that you cannot change your location preference after submitting your application.
Office closures
For more information on where you might be working, review this information on our locations.
If your location preference is for the following site, it's important to note that this is not a long-term site for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.
This Site Is
Benton Park View, Newcastle - moving to Pilgrims Quarter, Newcastle
You will be given more information about what this means at the job offer stage.
Technical Skills
We'll assess you against these technical skills during the selection process:
- Designing for everyone
- Evidence based design
- Iterative design
Benefits
Alongside your salary of £45,544, HM Revenue and Customs contributes £13,194 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).
HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.
We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.
- Pension - We make contributions to our colleagues' Alpha pension equal to at least 28.97% of their salary.
- Family friendly policies.
- Personal support.
- Coaching and development.
To find out more about HMRC benefits and find out what it's really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service
Things you need to know
Artificial intelligence
Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.
Selection process details
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This vacancy is using Success Profiles (opens in a new window), and will assess your Experience and Technical skills.
How To Apply
As part of the application process, you will be asked to provide the following:
- A name-blind CV detailing your job history.
- A 750-word Personal Statement. Your Personal Statement should be used to describe how your skills and experience would be suitable for the advertised role, making reference to the essential criteria and person specification outlined in the advert.
Further details around what this will entail are listed on the application form.
Sift
In the event of a large number of applications being received, an initial sift may be held on the CV.
At full sift the CV and Personal Statement will be assessed, with the successful candidates being invited to interview.
We may also raise the score required at any stage of the process if we receive a high number of applications.
Interview
During the panel interview you will be asked to prepare a 10 minute presentation, using an example of your own work to demonstrate how you meet one of the technical skills listed above and the Content Designer Framework: https://ddat-capability-framework.service.gov.uk/role/content-designer.
You will also be asked to describe further personal experienced based examples of work which demonstrates the remaining technical skills required for this role. Further details of the skill to be demonstrated will be included with the invitation to interview.
Interviews will take place via video link. Sift and interview dates to be confirmed.
Please note that circumstances may arise that require the planned interview format to change. We will endeavour to provide you with as much notice of any change as possible.
Eligibility
Please take extra care to tick the correct boxes in the eligibility sections of your application form . Mistakes sometimes happen but if you contact us later than two working days (Monday-Friday) before the vacancy closes, we may not be able to reopen your application for you. If you do make a mistake with your eligibility form, or have withdrawn yourself in error and need your application reinstated whilst the campaign is still live, please contact us via: unitybusinessservicesrecruitmentresults@hmrc.gov.uk - Use the subject line to insert appropriate wording for example - 'Please re-open my application - [insert vacancy ref] & vacancy closing date [insert date]'.
To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.
Exceptionally, candidates who are not successful at this grade may be considered for appointment to similar roles at a lower grade where the eligibility criteria are met. If this applies, we will contact you directly.
The HMRC app can help you with your application
The HMRC app can provide you with your past 5 years' employment history, making the process of filling in your application quicker and easier.
If successful in your application, you will need your National Insurance number for the onboarding process.
Download the HMRC app now and save your National Insurance number to your digital phone wallet.
How to download the HMRC app and sign up for an account
Download the free HMRC app from the App Store or Google Play store.
If you have an HMRC online account already,
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location