Job Title: Content Digital Marketing Executive

Department: Marketing

Reports To: Marketing Manager

Employment Type: Full-Time

Work Location: On-Site

Requirement: Full Driver’s License

Salary: £30,000 – £35,000 per year

Full Job Description

A Content Digital Marketing Executive at Diaspora Insurance is responsible for developing and executing online marketing strategies that drive brand awareness, audience engagement, and lead generation. This role combines social media management, content creation, paid campaign execution, and data analysis, with the added responsibility of representing the brand at events and ensuring a smooth content and communications pipeline between internal teams and external stakeholders.

Key Responsibilities

Social Media Management:

• Manage and grow social media profiles across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Craft copy and visuals that reflect DI’s tone of voice and maintain a consistent brand identity.
• Identify and engage with relevant influencers, online communities, diaspora groups, and content creators on social media to explore collaboration opportunities that enhance brand visibility and generate high-quality leads.
• Establish and maintain a tracker of all brand associates, ambassadors, and influencer partnerships to monitor their deliverables, deadlines, and overall performance against agreed terms. Generate regular performance reports and flag non-compliance or underperformance.
• Draft, manage, and regularly update service level agreements (SLAs), brand partnership agreements, and performance contracts to ensure clarity of deliverables and protect brand interests in all collaborations.

Content Creation:

• Create engaging and shareable content — from ideation to execution — including text, imagery, graphics, videos, Reels, and behind-the-scenes content.
• Develop and maintain the social content calendar, ensuring alignment with product launches, global events, and marketing priorities.
• Produce platform-specific content, especially for social paid campaigns.
• Lead and capture content during campaign and lifestyle shoots, events, and team initiatives.
• Keep up to date with social media trends and algorithm updates to keep content relevant and impactful.
• Coordinate with the Media team to ensure events and activations are effectively covered to generate usable content for social media and customer-facing platforms.
• Reporting on performance and engagement, using insights to grow and improve the social platforms.
• Manage the social schedule, along with posting, and reporting across both platforms including weekends.
• Attending and helping lead campaign and lifestyle shoots, capturing standout social moments.
• Collaborate with the DI events and marketing team to align content with the marketing calendar and wider business goals.
• Creating and capturing content specifically designed for social paid ads.