GSK
Content Hub Transformation Director
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Business Introduction
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
Position Summary
Lead the central content marketing hub to define and deliver content aligned to brand and customer needs to deliver business outcomes, enhancing quality, speed and engagement aligned to Global to Local Operating model, whilst partnering with technology teams to enhance service delivery across the organization.
Responsibilities
- Hub model design Define the target hub structure from scratch, including its role, scope, and service catalogue within the E2E marketing ecosystem.
- Alignment with E2E transformation Ensure hub transformation stays aligned with the wider E2E Marketing Operating Model, including content taxonomy, workflow simplification, and marketing tech evolution, and representing the business/commercial implications of hub decisions cross-functionally.
- RFP and hub re-sourcing Lead the RFP and vendor scoping through evaluation, selection, and contracting in collaboration with procurement.
- Transition management Plan and run the transition from legacy ways of operating and ensuring continuity of content delivery throughout the transition.
- Vendor and ecosystem strategy Own the vendor strategy, including footprint, governance, KPI frameworks, and commercial structures with the newly selected partners. Reduce agency dependency and cost through stronger in-hub capability.
- Capability roadmap Define the capability roadmap for the future (content production, localization, deployment, QA, librarian services), building in modular content, AI-assisted production, and self-service from day one rather than retrofitting the legacy setup.
- Workflow integration Act as the commercial owner of hub processes within the broader E2E workflow transformation, partnering with workflow and marketing tech leads to embed the new hub network cleanly into redesigned processes, reduce handoffs and friction, and improve cycle time and throughput.
- Performance management Build a performance framework tracking cycle time, handoff reduction, and tool and workflow adoption, with transparent dashboards and scaled best practices across hubs and markets.
- Change and adoption Drive market-level adoption with clear value articulation, local market engagement, and pragmatic handling of resistance to the transition away from the legacy setup.
Why You?
We are seeking professionals with the following required skills and qualifications to help us achieve our goals.
Minimum Level of Job-Related Experience required
- Minimum 10 years of relevant experience in content operations, marketing operations, digital transformation, technology-enabled operations, content supply chain or enterprise transformation.
- Proven experience designing, establishing or transforming a global operating model, shared service, content hub, production network or centre of excellence.
- Experience gained within consumer, retail, technology, digital-native, MedTech, healthcare, financial services or other digitally advanced industries is highly valued.
- Strong experience leading vendor strategy, RFPs, partner selection, contracting, transition and performance management.
- Demonstrated ability to translate commercial and operational requirements into scalable technology, workflow, data and AI-enabled solutions.
- Experience implementing or evolving content management, digital asset management, workflow, taxonomy, modular content, automation or GenAI capabilities.
- Proven success leading complex transformation, process redesign, change management and adoption across multiple markets or business units.
- Strong commercial experience, including business-case development, cost optimisation, capacity planning and strategic supplier management.
- Forward-thinking leader who brings external perspectives, best-in-class MarTech, data and AI practices, and a proven ability to drive transformation at scale.
- Demonstrated ability to continuously reshape hub roles, capabilities and ways of working as technology evolves - balancing human expertise with automation and preparing the organisation for an increasingly agentic future.
- Experience defining future-ready workforce and capability models, including decisions on which activities should be retained, augmented, automated or enabled through AI agents.
- Experience operating in a global matrix organisation and influencing senior stakeholders across Commercial, Marketing, Procurement, Technology, Data, Legal and Compliance.
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Basic Qualification
- Bachelor’s degree or equivalent professional experience in Business, Marketing, Technology, Engineering, Computer Science, Digital Transformation, Operations, Communications or a related discipline
Preferred Qualification
- Postgraduate qualification, such as an MBA or MSc, in Business, Technology Management, Engineering, Digital Transformation, Marketing, Operations or a related discipline.
- Professional certification in digital transformation, technology management, project/program management, change management, AI or automation are highly preferred.
How to apply
If this role excites you, we encourage you to apply. Tell us how your experience matches the responsibilities and share examples of transformation work you led. We welcome applications from people with diverse experiences and backgrounds. We look forward to hearing how you can help GSK get ahead of disease together.
Skills
- Business Alignment
- Commercial Operations Management
- Data to Insights
- Digital Fluency
- Scientific Literacy
- Strategic Planning
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
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People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/
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