Didcot Dental Studio
Content Lead & Social Media Strategist
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About Didcot Dental Studio:
At Didcot Dental Studio, we are not a typical dental practice.
We are a fast-growing, founder-led cosmetic and implant referral clinic delivering life-changing dentistry through Invisalign, smile makeovers, and complex implant rehabilitation.
Our brand combines clinical excellence, premium patient experience, and authentic storytelling. We are now building an in-house media function to support the next stage of our growth and are looking for a Content Lead & Social Media Strategist to help shape and drive this.
This is a rare opportunity to join early, take ownership of content direction, and play a central role in building the social media arm of a modern healthcare brand from the inside.
Why This Role Is Different
This is not a posting-and-scheduling role.
You will be joining at the stage where systems are forming, not after they are finished. You will help:
- Define how our clinicians appear online
- Shape how patient journeys are documented
- Structure how campaigns are delivered through content
- Build the foundations of a future in-house media team
Over time, this role is expected to grow into leading a small internal content function including an editor and videographer.
The Role
We are looking for someone creative, organised, and strategically minded who can translate real patient journeys into compelling content and bring structure to how our brand appears across social platforms.
You will work closely with clinicians, leadership, and our in-clinic content creator to plan, coordinate, and deliver consistent high-quality storytelling.
This is a hybrid role combining:
- In-clinic filming direction and content coordination
- Remote planning, editing, and strategy work
Responsibilities
Content Strategy and Planning
- Own and shape the monthly content calendar across:
- TikTok
- YouTube Shorts
- Google Business Profile
- Plan storytelling around:
- Invisalign journeys
- Smile makeovers
- Implant rehabilitation cases
- Patient confidence transformations
- Position clinicians as authorities in their fields
- Develop repeatable content formats
- Align content with clinic campaigns and growth priorities
- Identify opportunities to document meaningful patient journeys
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Filming Direction and Production Coordination
- Work alongside our in-clinic content creator to ensure important moments are captured consistently.
- Plan filming days with clinicians and patients
- Brief external videographers where required
- Ensure key treatment milestones are documented
- Identify high-value storytelling opportunities inside the clinic
Short-Form Content Development
- Help turn real clinical work into engaging social storytelling.
- Editing short-form video content
- Developing hooks and scripts for clinicians
- Repurposing existing footage into multiple assets
- Maintaining consistency in tone and visual identity
Platform Management and Growth
- Oversee how the brand appears across our main social channels.
- Coordinating posting across Instagram, TikTok, and YouTube Shorts
- Supporting Google Business Profile activity with the wider team
- Monitoring performance and refining content direction
- Identifying opportunities to improve reach, engagement, and conversion through structure rather than volume alone
Future Team Development (Progression Path)
- Recruit a dedicated video editor
- Recruit an in-house videographer
- Shape the long-term structure of our internal content team
What We Are Looking For
We are looking for someone who enjoys building systems, not just producing posts. You should have:
- Experience planning and delivering short-form content for a brand
- Strong understanding of video-first platforms including Instagram, TikTok, and YouTube Shorts
- Confidence directing clinicians or patients during filming
- Experience editing short-form video content using Premiere Pro, Final Cut, CapCut, or similar software
- The ability to organise filming schedules and content pipelines
- A proactive mindset with strong ownership of projects
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Experience in healthcare, dentistry, aesthetics, or personal brand environments is helpful but not essential.
Why Join Didcot Dental Studio
This is an opportunity to join a growing business at the point where content is becoming a core strategic function. You will:
- Help shape the social media direction of a premium healthcare brand
- Work directly with clinicians performing advanced dentistry rarely seen in general practice settings
- Build systems rather than maintain someone else’s
- Play a visible role in documenting real confidence transformations for patients
- Be part of a structured long-term content strategy rather than disconnected day-to-day posting
- Join at a stage where your ideas can meaningfully influence how the brand develops.
Application Process
To apply for this role, please complete our short online assessment using the link below:
https://app.hirevire.com/applications/f42d4dbb-5e6c-48d1-a703-adb9ed0de932
Applications will only be considered once the assessment has been completed. Shortlisted candidates will then be invited to submit a portfolio of relevant work.
Role Details
- Full-time permanent position
- Hybrid role combining in-clinic filming coordination and remote strategy/editing time
- Applicants must have the right to work in the United Kingdom
- Work location: Didcot Dental Studio
Benefits
- Free parking
- Work Location: Hybrid remote in Didcot OX11 7LG
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