Huddle
Content Manager, Arts & Entertainment
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Exciting Opportunity for a Content Manager
An exciting opportunity for a Content Manager to join a growing entertainment company with musical theatre at its heart. This is a highly creative business that represents and develops a portfolio of globally recognised theatrical brands, collaborating with best-in-class partners to extend into traditional and non-traditional entertainment mediums, reaching existing and new audiences all around the world.
The role of Content Manager sits at the intersection of content creation and customer data management within the direct-to-audience function, owning both what customers see and the data infrastructure that determines who sees it and when. This role also includes general platform management and administration.
Role Responsibilities
Editorial Content
- Plan, write and edit content across customer-facing channels.
- Create and review copy for campaigns, newsletters, and website content, and coordinate production to deliver content on time.
Web Updates
- Manage and update website content via CMS.
- Publish new pages and refresh existing content.
Email Build
- Build, test, and deploy email campaigns from brief to send.
- Manage templates, copy, personalization, and QA testing.
- Coordinate send schedules with the wider marketing calendar.
CRM Data Management
- Maintain CRM data quality through tagging, categorization, and metadata.
- Audit and cleanse data to remove duplicates and correct errors.
- Support effective segmentation, reporting, and personalization.
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Reporting
- Produce regular reports on content and CRM performance.
- Monitor engagement, open rates, click-throughs, and conversions.
- Provide actionable insights to inform future campaigns and content strategy.
Segmentation and Audience Targeting
- Build and refine audience segments using CRM data.
- Target content based on customer behavior, preferences, and lifecycle stage.
- Improve campaign relevance and performance through data-led targeting.
Platform Administration
- Act as lead administrator for the CRM platform.
- Manage user access, templates, integrations, and system settings.
- Troubleshoot issues and liaise with suppliers or IT teams as required.
GDPR Compliance
- Ensure CRM and email activity complies with GDPR requirements.
- Manage consent records, preferences, and unsubscribe processes.
- Maintain accurate data retention and compliance practices.
Team & Cross-functional Collaboration
- Build strong relationships across internal teams and stakeholders.
- Work closely with marketing, social media, and brand teams.
- Develop and deliver effective digital campaigns and content plans.
Management of Agencies and Freelancer Relationships
- Manage agency and freelancer relationships.
- Brief, oversee, and ensure timely delivery of outsourced work.
Presentations and Sales Materials
- Support presentations, pitches, and stakeholder meetings.
- Collate plans, data, and insights for business needs.
- Showcase the value and impact of owned digital platforms and brands.
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What We Are Looking For
- Significant experience in a digital content, CRM, or marketing role, ideally with management experience.
- Strong content and copywriting skills, with the ability to maintain a consistent brand voice across channels.
- Experienced in CRM and email marketing platforms, including audience segmentation and campaign delivery.
- Confident managing website content and CMS platforms.
- Analytical and data-driven, with the ability to interpret performance metrics and make recommendations.
- Strong understanding of CRM data management, segmentation, and data quality principles.
- Knowledge of GDPR and data protection requirements.
- Excellent communication and stakeholder management skills, with a collaborative approach.
- Highly organized, adaptable, and able to thrive in a fast-paced environment.
- Passionate about digital marketing, customer engagement, and continuous improvement.
- Self-motivated, proactive, and committed to delivering high-quality work.
- Interest in entertainment, live events, or musical theatre would be advantageous.
If you’d like to put your marketing and comms talents to work on globally recognized entertainment brands with real cultural impact, we’d love to hear from you. Please apply with your CV through the easy apply on LinkedIn.
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