Baillie Gifford
Content Manager, Client & Marketing Insights Management
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Job Title
Content Manager, Client & Marketing Insights Management
Department
Digital Servicing & Communications-BG-UK
Overview of Department
Purpose of Role
The Client and Marketing Insights Management team is responsible for Insights production and content management for the Clients Department, ensuring consistency of both message and style.
We are a dedicated resource partnering with the business to help with content planning, creation, and distribution. Each member of the team works with strategies and regional marketing managers. We work closely with colleagues responsible for the website, events, social media, film production and marketing campaigns.
Responsibilities
- Production, curation and delivery of content across all platforms. Including but not limited to:
- Content creation - Production of creative insights articles through coordination with relevant teams from idea generation to publication.
- Content planning – Lead planning of content ideas and activities by collaborating with specialist marketing teams to deliver a coherent plan to help achieve regional and strategy business plan objectives. Feed content gaps into team and onwards to The Content Group.
- Idea generation – Contribute to specialist marketing teams ideas where appropriate, to generate original and high-quality content in the form of articles, films, podcasts, info graphics and social posts to meeting business plan objectives.
- Content distribution – Work in partnership with marketing managers, regional CSAs, PR, social media and mailing teams to ensure our content is being effectively distributed. Collaborate to ensure effective delivery.
- Analytics – Collaborate with firm wide analytics specialist to build the required reports. Track content with regular reporting and data analysis to measure success against key performance indicators identified during business planning.
- Deliver high-quality output, demonstrating understanding of the requirements of stakeholders. Capable of peer checking others work.
- Maintain a network of effective relationships with colleagues at all levels. Works to strengthen relationships.
- Responsible for training, developing and mentoring new and existing team members, providing general guidance and direction.
- Ensure clear and accurate tagging and controls within Digital Asset Management tool
- Contribute ideas, focusing on continuous improvement keeping in mind digital transformation.
- Maintain knowledge of current regulatory practice.
- May assist in further department/inter-departmental projects as required
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What success looks like
- Delivering high-quality, impactful content that is accurate, consistent and aligned to regional, strategy and broader business objectives, with clear consideration of the end audience.
- Building trusted relationships across the business, working collaboratively with marketing managers, strategy specialist teams and specialist colleagues to plan, create and distribute content effectively.
- Using digital tools, data and analytics effectively to improve content management, understand performance and make informed decisions about future activity.
- Driving continuous improvement by identifying better ways of working, embracing new technology and sharing knowledge to strengthen the capability and effectiveness of the wider team.
Your knowledge and experience
- High degree of accuracy and attention to detail
- Strong numerical and grammar skills
- Able to communicate effectively with a wide range of people
- Able to work under pressure, with a positive “can –do” attitude
- Strong team working skills
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The type of candidate that we’re looking for
Our team’s success hinges on three key skills: building relationships, using digital tools effectively, and a drive for continuous improvement. Our ideal candidate can demonstrate an ability to use technology in the context of marketing operations, giving examples of where they have taken time to identify and meet the end user’s needs, and has experience of proactively working to build relationships. This is not a must have, however. If you are curious about new software and how it can be used effectively and are passionate about building deep professional relationships, we want to hear from you. A desire to learn new, sometimes technical, information is essential. Our ideal candidate will proactively foster continuous improvement in their day-to-day work. This eagerness to learn will set you up for success.
Critical Skills:
- Nurture Relationships
- Improvement mindset
- Digital effectiveness
Closing Date
September 16, 2026
Should you choose to use AI tools to support your application, we ask that you do this thoughtfully. We encourage you to ensure your application reflects your own voice, experience, and motivations. We value authenticity and want to understand your individual strengths and perspectives.
At Baillie Gifford, we are committed to fostering an inclusive and respectful culture in which each of our colleagues can thrive and develop. We believe that our clients are best served by a diverse workforce with the experiences, ideas and perspectives that this brings.
If you are currently working at Baillie Gifford as an employee or contractor please apply to this job from the firm's Workday internal career site.
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