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V&C Associates are excited to be working on newly created position.
Our client is one of the UK's most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy.
This is a newly created role with real ownership. You'll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention.
The Role
- Own the content strategy and annual editorial calendar, from concept through to delivery
- Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle
- Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning
- Produce and commission content across formats — editorial, film, social, email and events storytelling
- Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment
- Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships
- Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations
- Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities
- Set clear objectives, budgets and success measures; use engagement, audience and commercial data to evolve the programme
- Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses
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About You
- Proven experience leading content, editorial or brand storytelling for a premium or luxury brand
- Creative and commercially minded — you develop distinctive content that delivers measurable value
- Strong project management skills, comfortable running multiple projects with exceptional attention to detail
- A skilled relationship builder with partners, creators, brands and stakeholders at every level
- Data-literate: you use audience insight and performance metrics to shape content decisions
- Excellent writer and communicator, with impeccable editorial judgement and taste
- Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship
- Entrepreneurial and self-directed — you thrive with autonomy in a newly created role
- Flexible on hours, including evening and occasional weekend events
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The Benefits
An incredible package, including:
- Private medical cover
- Generous holiday allowance, with extra days
- Life insurance
- Bonus structure
- And much more
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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