Chelsea Football Club
Content Manager
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Job Title: Content Manager
Department: Digital
Location: Based at Stamford Bridge, travel to Cobham and matches when required
Contract: Permanent
Job Function
Manage and produce content for the Chelsea Official App and Chelsea official website, ensuring our owned and operated channels provide supporters with best-in-class content.
The role will include the production and management of content on the Chelsea Official App, with a focus on keeping supporters engaged on our platforms through our written, video and fan-focused products, such as mini-games, Play Predictor, and Pick Your XI.
The Content Manager will also contribute to the production and curation of stories and moments on the Chelsea Official App, while also working match-days to ensure a rich content output for our supporters.
Closing date: 24th September
We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.
Main Responsibilities
- Work closely with the Senior App Manager and Editor to deliver a best-in-class experience for users of the Chelsea Official App.
- Oversee and contribute to day-to-day management of the Chelsea Official App, with a focus on home section curation and push notifications.
- Produce engaging, entertaining, and compelling written and video content for our owned channels, specifically the Chelsea Official App, to help tell the story of Chelsea and our teams.
- Work closely with the Website and App Content Team to provide wide-ranging content output. You will also need to collaborate with the Social Media and Video teams around content production.
- Create content suited for our global audience to drive supporter engagement and bring new fans into club-owned platforms.
- Contribute to editorial planning across the Chelsea Official App and website, ensuring content is aligned with key football, commercial, and club moments.
- Interview players from across our teams to help create varied content strands to be published on official Chelsea channels.
- Report on pre- and post-match press conferences, working to a strict deadline to provide the Chelsea news first and accurately.
- Provide best-in-class coverage of home and away fixtures, with a reactive and precise approach under pressure.
- Identify trending topics that could be turned into suitable stories to use on Chelsea channels.
- Proactively seek new opportunities for content and stories across the club’s ecosystem.
- Create interactive features on the app, including quizzes and polls.
- Deliver relevant Partner and Commercial activations as required.
- Work first-team games, both home and away on a rota basis, including some European and global travel where required.
- Maintain high standards of accuracy, quality control, and brand consistency.
- Optimise content presentation, article, and video placement, and user journeys to maximise engagement, retention, and content consumption.
- Use audience and performance data to understand what fans are watching and reading and continually improve programming and content decisions.
- Regularly review other leading football, sport, entertainment, and media platforms to identify new approaches to content production.
- Work to agreed KPIs and targets with the wider Digital, Marketing, and Commercial functions, ensuring app and website content supports the Club’s wider objectives.
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Person Specification
Essential
- Degree in a relevant field or NCTJ qualification.
- Proven experience in football media.
- Strong editorial judgement when creating content.
- Experience of working effectively within strict deadlines and in a fast-paced media environment, demonstrating strong proof-reading and researching skills.
- Extensive experience of using a content management system to publish content for a media outlet, football club, or governing body.
- Capable writer for a variety of purposes and audiences.
- Experience in dealing with high-profile personalities.
- Comprehensive understanding of digital media and a strong knowledge of professional football.
- Able to deal with sensitive situations tactfully and maintain confidentiality at all times.
- Experience working alongside product teams on delivery of fan-facing tools and products.
- Ability to work using own initiative and as part of a team.
- Comfortable working quickly and making editorial decisions in a live matchday environment.
- Confident communicator.
Advantageous
- Video editing skills.
- Experience of using the WSC content platform.
- Knowledge of women’s football.
- Strong understanding of audience analytics and content performance reporting.
- Understanding of SEO and content optimisation best practices.
- Experience managing or contributing to app content strategies.
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Our Expectations
- To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others.
- To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality, and GDPR.
- To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels.
- To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.
- To report any misconduct or suspected misconduct to the HR Department.
Our Commitment to Equality, Diversity, and Inclusion
At Chelsea, we recognise that the diversity of our people is one of our greatest strengths, and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.
Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people, and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.
This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.
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