Content Creator Apprentice

The Content Creator Apprentice will work closely with the marketing team, capturing the energy, creativity and behind-the-scenes magic of Make Events and the events we deliver. You'll turn big ideas, bold moments and real experiences into scroll-stopping content that brings our brand to life across Instagram, LinkedIn and TikTok.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work:

• Create video and graphics for all platforms, working closely with the marketing team
• Schedule posts across all channels
• Research content trends across Instagram, LinkedIn and TikTok, staying obsessed with what's new
• Bring fresh campaign ideas to the team based on trends and platform features
• Offer insights and spot opportunities in collaboration with the team
• Support wider marketing content: blogs, ad copy, video/stills, and monthly reports
• Attend company, client and industry events to capture content and behind-the-scenes footage
• Promote PR, showcase and client events across social channels
• Create and post live content on-site, with rapid turnaround
• Create engaging case studies and upload photos post-event, liaising with the events team
• Curate event-trend blog posts to feed the wider content calendar and support SEO
• Execute a full, up-to-date content calendar aligned to Make
• Measure and report on content/campaign performance against goals
• Stay across weekly events, site visits, industry events and fam trips to inform content
• Proactively suggest campaigns around seasonal events
• Share client testimonials across all channels
• Capture footage confidently using a camera

Where you'll work:

FIRST FLOOR
BOLLIN HOUSE
BOLLIN WALK
WILMSLOW
SK9 1DP

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider:

NOWSKILLS LIMITED

Training course:

Content creator (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.