Scrumbles
Content Marketing Assistant
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📍 Location: London (Hybrid)
🐶 Department: Marketing
📈 Reports to: Social & Content Manager (working closely with our Paid Performance Manager)
About Scrumbles
At Scrumbles, we're on a mission to help pets live happier, healthier lives through gut-friendly nutrition. We're a fast-growing challenger brand creating natural pet food that pets love and owners trust.
As we continue to grow, we're looking for a creative, organised and social-first Content Marketing Assistant to join our marketing team.
About the Role
This isn't your typical marketing executive role. We're looking for someone who's obsessed with social media, chronically online, constantly saving TikToks, Instagram Reels and ads, spotting trends before everyone else and thinking, "We should try that."
You'll play a key role in creating the content that helps grow one of the UK's fastest-growing pet brands. Working across email, paid and organic social, you'll create high-performing content, manage our ambassador and influencer programmes, and help shape the creative that reaches millions of pet parents across Meta, TikTok and YouTube.
As we continue to expand across Europe, you'll also own the creation and localisation of content for our European markets. Working closely with the wider marketing team, you'll adapt campaigns and messaging for local audiences, ensuring our content feels authentic, relevant and engaging across multiple countries.
If you love filming, editing, testing ideas and turning social trends into content that actually performs, we'd love to hear from you.
Responsibilities
🎥 Content Creation & Strategy
- Create a continuous pipeline of engaging short-form content across Meta, TikTok and YouTube Shorts - continually producing and testing new hooks, formats, and content angles.
- Take ideas from concept to camera to finished edit, creating content that feels native to each platform.
- Film and edit everything from product content and creator collaborations to behind-the-scenes moments, office life and trend-led videos.
- Turn customer, creator and brand content into high-performing paid social creatives, producing multiple variations ready for testing.
- Create, adapt and localise content for key European markets while maintaining the Scrumbles tone of voice.
- Work with translation and localisation partners where needed to ensure content is culturally relevant and accurate.
- Confidently use tools such as Adobe Photoshop, Illustrator, CapCut, Premiere Pro or similar to create scroll-stopping content.
- Regularly audit competitor ads, social channels and leading DTC brands to identify trends, winning creative formats and new opportunities.
- Stay on top of platform updates, creator trends and emerging content styles to keep Scrumbles ahead of the curve.
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🤝 Creator & Ambassador Partnerships
- Own and grow our ambassador programme, building a passionate community of pet parents who love Scrumbles.
- Source, onboard and manage influencer and creator collaborations across the UK and European markets.
- Write clear, inspiring creative briefs that enable creators to produce authentic, high-performing content.
- Review creator content to ensure it meets campaign objectives, brand guidelines and performance requirements.
- Build long-term relationships with creators and identify opportunities for repeat partnerships and brand advocacy.
- Identify new creators and emerging talent that align with the Scrumbles brand and European expansion.
📱 Organic Social
- Manage and grow our online community by engaging with pet parents and responding to conversations across our social channels.
- Support the planning, scheduling and execution of organic social content across Instagram, TikTok, Facebook, LinkedIn and Reddit.
- Develop and manage our Reddit community, encouraging meaningful discussion and turning customer conversations into future content ideas.
- Identify opportunities to amplify user-generated content and community stories across our owned channels.
- Monitor social trends, competitor activity and community insights to inform future content planning.
- Support the social calendar by identifying key seasonal moments, cultural events and opportunities across both the UK and European markets.
📱 Paid Social
- Support the upload, organisation and management of new creative assets across advertising platforms, ensuring campaigns are always refreshed with new content.
- Maintain a well-organised internal library of creative assets, ensuring content is correctly labelled and easily accessible for campaign deployment.
- Monitor creative performance alongside the Paid Performance Manager, identifying winning concepts and opportunities for iteration.
What your week could look like
- Monday: Review last week's performance ahead of the marketing meeting, engage with our online community, audit competitor content and identify creative opportunities.
- Tuesday: Film and edit new content for Meta, TikTok and YouTube Shorts, from product demos and trend-led videos to behind-the-scenes moments with the office dogs.
- Wednesday: Manage our ambassador and influencer programme, brief creators, review content, coordinate campaigns and build new partnerships across the UK and Europe.
- Thursday: Support a photoshoot on location, coordinating ambassadors, creators and external talent to produce engaging assets for multiple channels and markets.
- Friday: Edit creator content into ready-to-test paid and organic assets, grow our Reddit community and adapt some high-performing creative assets for European audiences.
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We'd love to hear from you if...
- You're fluent in English and also speak either French or German, Dutch language skills would be a strong advantage.
- You have around 1+ years' experience in content creation, social media or digital marketing.
- You're constantly saving TikToks, Instagram Reels and ads because you love analysing what makes them work.
- You have a great eye for storytelling, hooks and creating content that stops people scrolling.
- You enjoy filming, editing and bringing ideas to life from concept through to final delivery.
- You're confident using Adobe Creative Suite, CapCut, Premiere Pro or similar editing software.
- You're organised, proactive and comfortable managing multiple projects at once.
- You enjoy building relationships with creators and know how to get the best out of UGC.
- You're commercially minded and excited by creating content that delivers measurable results.
- You're happy occasionally being in front of the camera when needed.
- Experience creating or adapting content for European or international markets would be a bonus.
- You have a dog or cat of your own (bonus points if you have both 🐾).
Why join Scrumbles?
- Be part of one of the UK's fastest-growing pet food brands.
- Own projects from day one and make a genuine impact on the growth of the business.
- Create content seen by millions of pet parents every month.
- Play a key role in expanding the Scrumbles brand across Europe.
- Learn from experienced Paid Performance and Organic Social marketers while developing your own creative expertise.
- Work in a collaborative, ambitious team that loves testing new ideas and moving quickly.
- Dog-friendly office (with plenty of office pups).
- Competitive salary, staff discount and plenty of Scrumbles perks.
If you're excited by the idea of creating content people genuinely want to watch, building communities of passionate pet parents and helping grow one of the UK's fastest-growing pet brands across Europe, we'd love to hear from you!
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