Finalto
Content & Marketing Executive
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Job Title: Content & Marketing Executive
Location: London
Department: Marketing
Job Type: Full-time
About Finalto
Finalto is a global liquidity and technology provider delivering advanced trading solutions, liquidity access and risk management tools to institutional clients including brokers, banks, hedge funds, proprietary trading firms and corporates.
Driven by innovation, technology and deep market expertise, we help our clients access global financial markets with confidence through market-leading liquidity, execution and trading solutions.
About the Role
We're looking for a creative, commercially curious and proactive Content & Marketing Executive to take ownership of Finalto's day-to-day content creation and communications activity.
This is an exciting opportunity for a graduate or early-career professional with exceptional writing skills, a background in journalism, communications, content creation or marketing, and a genuine interest in financial markets.
Working closely with colleagues across Marketing, Sales, Product, Trading and Executive Management, you'll create engaging content that strengthens Finalto's brand, showcases our expertise and supports our commercial objectives.
- Own the content calendar, identify compelling stories from across the business and produce a wide range of content, including thought leadership articles, website content, client success stories, executive interviews, press releases, social media content and internal communications.
- Work with subject matter experts to translate complex financial topics into engaging, accessible content for institutional audiences, while helping to grow Finalto's digital presence through new content formats such as video, podcasts and webinars.
- Work closely with the Digital Marketing Manager to support content optimisation through SEO, emerging AI search (GEO) best practices and performance insights, helping maximise the reach and effectiveness of Finalto's digital content.
- Support the planning and delivery of UK and European client events, conferences, webinars and exhibitions, working alongside colleagues across Marketing and Sales, as well as external agencies, venues and event partners, to help deliver engaging experiences that strengthen Finalto's brand and client relationships.
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This role offers a unique opportunity to develop expertise in institutional financial markets while working directly with senior stakeholders across a global fintech business. You'll have the autonomy to bring fresh ideas, build relationships across the organisation and play a key role in shaping how Finalto communicates with clients, partners and employees.
Key Responsibilities
- Own and manage Finalto's content calendar.
- Create engaging content including articles, website copy, thought leadership, client success stories, executive interviews, press releases and internal communications.
- Work with subject matter experts to turn complex financial topics into engaging content.
- Maintain and update website content.
- Manage relationships with external PR agencies, coordinating media outreach, press opportunities and company announcements.
- Produce marketing collateral supporting product launches and commercial campaigns.
- Create content for LinkedIn, email marketing and other digital channels.
- Explore new content formats including video, podcasts and webinars.
- Support the Digital Marketing Manager with SEO, emerging AI search (GEO) initiatives and content performance analysis, using insights to help improve the reach and effectiveness of Finalto's digital content.
- Support the planning and delivery of UK and European client events, conferences, webinars and exhibitions, working alongside the Marketing and Sales teams, as well as external agencies, venues and event partners, to coordinate communications, marketing collateral, promotional activity and event logistics.
- Monitor content performance and recommend improvements.
- Maintain a consistent tone of voice and brand identity across all communications.
- Build relationships across the business to identify and develop compelling content opportunities.
- Support award submissions, speaking opportunities and other initiatives that enhance Finalto's brand.
Skills & Experience
Essential
- Degree in Journalism, Communications, Marketing, English or a related discipline.
- 1–2 years' experience in content creation, journalism, communications or digital marketing (internships considered).
- Excellent writing, editing and proofreading skills.
- Ability to simplify complex topics into engaging content.
- Strong organisational skills and attention to detail.
- Confident working with stakeholders across the business.
- A genuine interest in financial markets, fintech or global business.
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Desirable
- Knowledge of financial services, trading or fintech.
- Experience with WordPress or another CMS.
- Familiarity with LinkedIn and social media content creation.
- Basic understanding of SEO, content optimisation and digital marketing analytics. Familiarity with emerging AI search (GEO) principles would be advantageous.
- Experience with Canva, Adobe Creative Suite or video editing tools.
- Experience supporting marketing events, conferences or exhibitions would be advantageous.
- Fluency in Mandarin Chinese or Arabic would be advantageous but is not essential.
What You'll Bring
We're looking for someone who enjoys writing, asking questions and finding great stories. You'll be curious, proactive and confident working with colleagues across the business to create content that informs, engages and supports our brand.
Success Measures
You'll be successful by:
- Delivering high-quality content that supports Finalto's commercial objectives.
- Maintaining a proactive and well-managed content calendar.
- Increasing engagement across digital channels.
- Building strong relationships to identify new content opportunities.
- Maintaining consistently high editorial standards.
- Contributing ideas that strengthen Finalto's brand and industry profile.
Why Join Finalto?
This is an excellent opportunity to build your career with a leading global fintech business. You'll work alongside experienced professionals across Marketing, Sales, Product and Trading, gaining valuable exposure to institutional financial markets while developing expertise in content creation, communications, PR and brand marketing.
You'll be given real responsibility from day one, encouraged to bring fresh ideas and supported to grow your career.
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