Twine
Content Marketing Manager
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Join a dynamic team dedicated to empowering individuals through meditation and self-development resources. As a Content Marketing Manager, you will play a pivotal role in shaping and executing content strategies for a leading meditation and wellness platform targeting the US market. This remote, full-time contract position offers the opportunity to collaborate closely with founders, drive creative direction, and influence the growth of a thriving digital community. Your expertise will help expand the reach of meditation, spirituality, and self-development content across multiple channels.
Deliverables
- Develop and implement content strategies for YouTube, Instagram, and additional platforms.
- Create and oversee the production of video concepts, Reels, carousels, and launch campaigns.
- Conduct trend research and competitor analysis to inform content planning.
- Build and optimize content funnels to drive engagement and conversions.
- Analyze content performance metrics, test new formats, and scale successful initiatives.
- Collaborate with stakeholders to ensure content aligns with brand vision and audience needs.
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Requirements
- Proven experience in content marketing, content strategy, and social media management.
- Strong understanding of YouTube, Instagram, and short-form content best practices.
- Excellent written and spoken English with strong visual judgment.
- Demonstrated interest or background in meditation, spirituality, wellness, self-development, astrology, chakras, or esotericism.
- Familiarity with AI content tools is advantageous.
- Ability to work independently in a remote, fast-paced environment.
- Strong analytical skills and a data-driven approach to content optimization.
- Availability for a full-time, long-term contract.
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About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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