ExpressVPN
Content Marketing Manager
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Can you point to the copy you’ve written — and the numbers it moved?
Do you treat a landing page as something to be tested and improved, not just published?
Do you reach for AI to raise the whole team’s creative output, without losing the voice?
Then we’ve got just the place for you.
As Content Manager on our marketing team, you’ll own the copy behind our ads, emails, and landing pages.
You’ll contribute to the optimisation strategy that keeps making it better and brings our brand to an audience of millions.
Key Responsibilities
- Own copy for key workstreams: Own and elevate conversion copy across landing pages, ads, lifecycle emails, in-app/push, scripts, social, and taglines. This is conversion copywriting and CRO, not blogging, SEO, or long-form. You’ll love ruminating over a tagline and be one of the last pairs of eyes before lifecycle emails go out.
- Optimise relentlessly: Develop optimisation strategies, suggest A/B/multivariate tests, and apply CRO principles to lift conversion, engagement, and retention.
- Shape creative strategy: Set creative direction — angles, messaging, formats — and prioritise the ideas most likely to drive impact.
- Run delivery: Write briefs, manage timelines and approvals, and coordinate writers, freelancers, and cross-functional partners.
- Lead with AI: Bring strong practical AI knowledge and embed AI creative tools into the team’s workflow while protecting quality and voice.
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Qualifications and Experience
- 5+ years in marketing copywriting, with a portfolio and results you can walk through.
- A natural marketing copywriter across short-form, conversion formats.
- Hands-on optimisation experience: A/B testing and CRO.
- Strong, practical AI knowledge for creative work.
- Creative-strategy judgement and prioritisation.
- Some project management — briefs, timelines, approvals, coordinating contributors.
- Perfect written English and adaptable voice.
- Knowledge of Figma, WordPress, JIRA, or Monday.com (we use all of these, the more the better).
- Localization experience or a desire to learn how markets shape strategies - fast
- A love of fast-paced environments and the kind of personality that rolls with the punches when priorities change.
- You don’t have to, but you may well have worked in startup, scaleup, O<1, or other high-growth companies.
- An equal love of learning new skills, tools, and products.
- This is a cross-functional role where you’re encouraged to be hands-on.
- Good baseline knowledge of technology, digital privacy, and cybersecurity
- Experience in B2B as well as B2C would be advantageous.
- Compliance or legal knowledge/training advantageous
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Benefits
Health and happiness go hand in hand, and we support team members inside and outside the office.
See the careers page for details.
Before you apply
[Work-authorisation note — confirm location/visa policy for this role.]
Please upload your resume as a PDF and do not include salary or compensation information.
About us
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to millions of active paying customers, a team of more than 700 people worldwide, and a brand recognised in many languages and countries.
Please note that all offers are subject to reference checks.
For your current manager, we will only speak with them at a mutually agreed time that works for you.
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