This is a home-based role (applicants must reside in the UK), though occasional travel may be required for face-to-face meetings at various locations within the UK.

As our Content Marketing Manager – Children & Young People you will:

• Develop and deliver the content marketing strategy for the new CYP neurodiversity pathway and product, aligned with commercial and brand objectives.
• Create a range of engaging content, including web copy, blogs, guides, emails, social/video scripts, and campaign assets.
• Translate complex clinical and pathway information into clear, accurate, and empathetic content for children and young people, parents, and carers.
• Work with clinical and Information Governance teams to ensure content is accurate, appropriately reviewed, and compliant with healthcare marketing standards.
• Build and manage a content calendar across organic and paid channels, aligned to key launch milestones.
• Lead campaign planning and delivery from concept through to launch, evaluating performance and making improvements based on results.
• Collaborate with Design, Digital, and Business Development teams on website, sales, and partner-facing content.
• Apply SEO best practice and audience insight to improve engagement, performance, and conversion across the patient journey.
• Monitor content performance and manage external contributors or freelancers where required, using data to refine content and channel strategy.
• Manage workload and changing priorities effectively, while participating in supervision, PDR, and mandatory training to support ongoing development and compliance.

To succeed as our Content Marketing Manager – Children & Young People, you will have:

Essential Qualifications, Skills, and Experience:

• Demonstrable experience in content creation and content marketing, supported by a strong written and/or multimedia portfolio.
• Experience creating content for children and young people, as well as parents and carers, adapting tone, language, and format appropriately.
• Proven ability to develop and deliver content strategies aligned to measurable business outcomes.
• Experience managing campaigns from concept and planning through to launch and post-launch evaluation.
• Excellent writing and communication skills, with the ability to adapt tone and style across audiences and channels.
• Experience working with clinical, technical, or regulatory experts to translate complex information into clear, accessible content.
• Confident using content and marketing tools, including CMS, email marketing, SEO, and analytics platforms.
• Highly organised, able to manage multiple content workstreams, deadlines, and priorities independently in a remote-first environment.
• Genuine interest in and sensitivity to neurodiversity, mental health, and healthcare communications for children and young people.
• Strong problem-solving, attention to detail, and collaborative working skills.

Desirable Qualifications, Skills, and Experience:

• Experience creating content in a healthcare, mental health, or regulated industry setting.
• Experience with product or service launches, particularly digital health products or pathways aimed at children and young people.
• Background in children's or family healthcare, education, or children's publishing/media content.
• Understanding of accessible and neuro-inclusive content design principles.
• Experience briefing and managing freelance writers, designers, or video producers.
• Familiarity with NHS and private healthcare marketing considerations.

Psychiatry UK: Supporting You

We want you to enjoy your work while feeling healthy, happy, and appreciated. That’s why we’ve created a benefits package designed with you in mind. You’ll have access to a range of wellbeing perks, including a Health Cash Plan, Well Hub Subscription, access to an Employee Assistance Programme, Annual Volunteering Day, Enhanced Sickness and Family Leave pay, Length of Service Bonus, Work from Home allowance, and Pension options.

At Psychiatry UK, we care about what matters to you.

Recruitment Process

At Psychiatry UK, we are committed to creating an inclusive and accessible recruitment process. Our process includes:

1. Application
2. Profile review
3. Screening conversation
4. Competency-based interview(s)

If at any point you require any reasonable adjustments—such as additional time, assistive technology, or an alternative format for materials—please let us know. We are happy to accommodate your needs to ensure you have a fair and comfortable experience. Please feel free to reach out to us to discuss any adjustments that would support you.

If this opportunity excites you, why not apply today? We review applications as they come in and may close the advert early if we receive a high volume of interest. To ensure you don’t miss out, we encourage you to submit your application as soon as possible.