Position Overview

As the Digital Content Marketing Specialist, you will be responsible for executing regional digital marketing plans and developing high-impact content that supports campaigns and online initiatives, driving Omnicell brand awareness and consideration across international markets. A smaller portion of the role will be dedicated to supporting internal communications activities.

Reporting to the Senior Manager, Digital Marketing – International, you will collaborate closely with Regional Marketing, Product Marketing, and key stakeholders across the organization, including Corporate Communications, Marketing Operations, and Internal Communications teams in the US.

The role will own the development, management, and distribution of campaign and digital assets, ensuring consistency with Omnicell's brand standards and messaging. Acting as a brand champion, you will provide guidance and support to international marketing teams, facilitate the sharing of content and best practices across regions, and help maximize the impact of marketing initiatives. In addition, you will coordinate internal communications efforts to keep international colleagues informed of key company updates and initiatives.

Duties & Responsibilities

Campaign & Digital Content (90%)

• Develop and deliver content for integrated marketing campaigns across international markets, translating complex healthcare and technology topics into clear, engaging, audience-focused narratives that support awareness, consideration, engagement, website traffic, or lead generation objectives.
• Own the end-to-end content production process for marketing campaigns, including emails, landing pages, website content, digital advertisements, social media posts, nurture programs, and other campaign assets.
• Manage content reviews and approval workflows with Product Marketing, Regional Marketing, subject matter experts, and other stakeholders to ensure accuracy, quality, and alignment with campaign goals.
• Drive a unified narrative across marketing initiatives, ensuring campaigns, product launches, events, customer stories, thought leadership, and other activities contribute to a cohesive customer journey.
• Act as a brand champion, ensuring consistency in storytelling, messaging, tone of voice, and visual identity across all channels, campaigns, and markets.
• Whenever relevant, develop scalable content frameworks and assets that can be reused, repurposed, localised, and adapted across regions to maximize efficiency, reach, and impact.
• Monitor content performance and apply insights and best practices to continuously improve content effectiveness and campaign results.
• Integrate content in the relevant platforms like Pardot or Optimizely (Content Management System)