ExpressVPN
Content Marketing Strategist
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Content Strategist
Do you write words that make people click, sign up, and stick around? Are you happiest turning a product feature into a headline, an email, or a landing page that converts? Do you reach for AI to move faster — without letting it flatten your voice? Do you love solving problems and learning relentlessly? Then we’ve got just the place for you. As a Content Strategist on our marketing team, your copy will power the ads, emails, and landing pages seen by millions. This is performance copywriting — not blogging, not SEO, not long-form. If you love making every word count and want to take your career to the next level in a fast-paced, fun environment, we want to hear from you.
Key Responsibilities
- Write the copy that sells: Write across performance formats — landing pages, ads, lifecycle and campaign emails, in-app and push, video/audio scripts, social, and taglines.
- Speak to the customer: Turn briefs and features into sharp, benefit-led copy pitched to real customer motivations, and flex your voice across audiences and funnel stages.
- Collaborate effectively: Work hand in hand with design, performance marketing, brand, product, and CRM to take campaigns from concept to launch, iterating on feedback and data.
- Use AI well: Use AI tools as part of your creative process to explore, draft, and vary — with a critical eye on quality and brand fit.
- Take ownership: you’ll be given autonomy and encouraged to take ownership of projects from day one. We have processes and structures, but don’t let them undermine efficiency or creativity.
- Learn and iterate: Respond to what performs and feed those signals into your next round of copy.
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Qualifications and Experience
- 3+ years writing marketing copy, with a portfolio of ads, landing pages, and/or emails (not primarily long-form).
- A natural marketing copywriter who writes to persuade and convert.
- Comfort with short-form, conversion-focused formats: taglines, ad copy, email, video scripts, UI/in-app text.
- Familiarity with AI, and a willingness to experiment and learn.
- Perfect written English and adaptable voice.
- Collaborative and fast.
- We are a high-energy, global environment. Strong prioritization instincts and a desire to own workstreams end-to-end.
- Knowledge of Figma, WordPress, JIRA, or Monday.com is advantageous.
- A desire to learn new skills, tools, and ways of working is essential.
- A love of fast-paced environments and the kind of personality that rolls with the punches when priorities change.
- You don’t have to, but you may well have worked in a startup, scaleup, O<1, or other high-growth company.
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Benefits
Health and happiness go hand in hand, and we support team members inside and outside the office. See the careers page for details.
Before you apply
[Work-authorisation note — confirm location/visa policy for this role.]
Please upload your resume as a PDF and do not include salary or compensation information.
About us
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to millions of active paying customers, a team of more than 700 people worldwide, and a brand recognised in many languages and countries.
Please note that all offers are subject to reference checks. For your current manager, we will only speak with them at a mutually agreed time that works for you.
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