Intercity
Content & Social Media Executive
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Are you passionate about creating content that stands out from the noise?
Do you love telling stories, spotting trends and turning ideas into content that genuinely captures attention? Are you excited by the pace of the technology industry and curious about how new tools, platforms and AI can help you create better content, faster?
At Intercity, we're looking for a creative and socially savvy marketer to help grow our audience, strengthen our digital presence and bring our brand to life across social media, campaigns, websites, events and customer stories.
About the Role
Reporting to the Senior Marketing Manager, you'll take ownership of our social media presence while working closely with campaign specialists, sales teams, subject matter experts, customers and strategic partners to create content that supports brand awareness, audience engagement and commercial growth.
From social media and customer success stories to website content, campaigns and sales enablement materials, you'll help tell the Intercity story across multiple channels. You'll have the freedom to experiment with new ideas, technologies and content formats, while developing your skills across content creation, digital marketing, communications and campaign delivery.
This is a highly visible role with genuine responsibility and the opportunity to make a real impact from day one.
Key Responsibilities
- Own and grow Intercity's social media presence, creating content that increases brand visibility, engagement and audience growth.
- Create content across social media, websites, campaigns, customer stories and sales enablement materials.
- Work with colleagues, customers and partners to identify, develop and promote compelling stories, thought leadership and brand content.
- Produce and edit visual and video content using tools such as Adobe Creative Cloud, Canva and CapCut.
- Maintain website content and support campaign delivery through creative content and digital assets.
- Monitor content and social media performance, using insights and industry trends to improve results and identify new opportunities.
- Ensure all content reflects Intercity's brand, tone of voice and commercial objectives.
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Person Specification
Education & Qualifications
- Degree in Marketing, Communications, Journalism, Media or a related discipline desirable but not essential.
- CIM, IDM or equivalent marketing qualification advantageous but not essential.
Experience & Knowledge
Essential
- Minimum 2 years' experience in a marketing, content or social media role.
- Experience creating engaging content across written, visual and video formats.
- Experience managing social media channels and growing audience engagement.
- Strong copywriting, storytelling and communication skills.
- Experience using content creation tools such as Adobe Creative Cloud, Canva, CapCut or similar.
- Understanding of social media best practice, content trends and audience engagement techniques.
- Experience measuring content performance and using insights to improve results.
Desirable
- Experience within a B2B organisation.
- Experience in technology, telecoms, cloud or managed services.
- Website content management and CMS experience.
- Knowledge of SEO and content optimisation.
- Photography, videography or video editing experience.
- Experience with HubSpot or other marketing automation platforms.
- Experience producing webinar, podcast or event-related content.
Competencies & Skills
Essential
- Strong understanding of social media platforms, content formats and audience growth techniques.
- Creative thinker with the ability to turn ideas, trends and business stories into engaging content.
- Ability to plan, capture and edit video content for digital channels.
- Strong organisational skills with the ability to manage multiple priorities and deadlines.
- Confident collaborating with stakeholders across all levels of the business.
- Proactive, curious and willing to experiment with new tools, technologies and content formats.
- Commercial awareness and an understanding of how content supports marketing and business objectives.
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Desirable
- Motion graphics or animation skills.
- Experience using AI-assisted content creation tools.
- Understanding of paid social and content amplification strategies.
Success in This Role
Within Your First 12 Months You Will:
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Grow Intercity's audience, reach and engagement across social media channels.
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Increase the consistency, quality and effectiveness of content output.
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Deliver a steady pipeline of customer stories, thought leadership content and campaign assets.
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Support website optimisation and improved content performance.
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Contribute to demand generation activity through creative campaign support.
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Help strengthen Intercity's reputation as a leading technology provider.
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Bring fresh thinking, creativity and innovative ideas that help differentiate the Intercity brand.
What We Offer
- 33 days holiday (including bank holidays), increasing annually up to five additional days
- Annual pay reviews
- Holiday buy scheme
- All-company bonus scheme
- Death in service cover
- Employee assistance programme
- Company pension
- Active social calendar
- A strong focus on developing our people through structured learning, funded certifications and real career progression
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