HCLTech
Content Strategist
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🚀 We're Hiring: Content Strategist
Are you passionate about building content strategies that drive exceptional digital experiences? We are seeking an experienced Content Strategist to lead content planning, governance, organization, and prioritization for a large-scale B2B digital portal initiative.
In this role, you will collaborate with marketing, brand, sales, product, and technology teams to ensure content is strategically aligned, organized, and ready to support business goals and customer needs.
What You'll Do
- Develop and execute a comprehensive content strategy aligned with business objectives, user experience goals, brand standards, and promotional initiatives.
- Partner with stakeholders to identify required content assets, product information, campaign materials, merchandising content, and supporting resources.
- Conduct content audits, inventories, and gap analyses to assess existing content and identify missing assets.
- Define content taxonomy, metadata frameworks, naming conventions, and organizational structures to improve content discoverability and reuse.
- Create content requirements, briefs, and prioritization guidance for content creators and contributors.
- Establish content governance processes covering quality standards, brand consistency, approval workflows, version control, and publishing readiness.
- Build and maintain content roadmaps, tracking dependencies, owners, timelines, and delivery status.
- Identify and mitigate content-related risks, duplication, outdated information, and launch readiness concerns.
- Collaborate cross-functionally to support customer journeys, product discovery, promotions, merchandising, and conversion objectives.
- Recommend long-term content maintenance strategies, ownership models, refresh cycles, and performance measurement approaches.
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What We're Looking For
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- 10+ years of experience in content strategy, digital marketing, ecommerce, B2B marketing, content operations, or related fields.
- Experience supporting ecommerce platforms, B2B portals, customer portals, distributor portals, or digital product catalogs.
- Strong expertise in content audits, content mapping, editorial planning, content governance, and content lifecycle management.
- Proven ability to organize complex content ecosystems, including product information, digital assets, promotional content, and brand materials.
- Strong stakeholder management skills with experience working across marketing, sales, product, and technology teams.
- Excellent written communication, presentation, and documentation skills.
- Experience translating business requirements into actionable content plans and production briefs.
- Familiarity with content management systems (CMS), digital asset management (DAM) platforms, product information management (PIM) systems, and ecommerce technologies is preferred.
- Exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.
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